Cranford, NJ (PressExposure) January 08, 2010 -- Integrated Worldwide, a leader in direct response and interactive marketing, has officially launched their public relations division Integrated Public Relations.
Chief Marketing Officer, Chris Consorte, said "Initially, being direct and interactive focused, we did not feel the need to have a public relations arm. However, as public relations becomes more of an influencer on direct sales - as well as being more interactive with social media and much of the press coverage being online - we feel 2010 will be a big growth year for PR."
The future and growth of online marketing in general is undisputed. However, getting results from online marketing and PR - in a cost-effective manner - continues to be a challenge for marketers. Consorte went on to say, "Public Relations in years past was a fairly mysterious - somewhat pricey - initiative that was first to go when budgets were slashed two years ago. Now, streamlined processes allow us to quickly and cost-effectively target any industry from our database of hundreds of thousands of media contacts in TV, radio, print and the web and quickly distribute a press release for just $399. That's a lot of potential coverage for very little money."