Orlando, Florida (PressExposure) June 02, 2007 -- Setting the stage for quicker, more profitable sales is a skill Jeannene Edwards of INTERIORS DEFINED, INC. has perfected over many years of working with national homebuilders. With her extensive background in model merchandising, she knows what it takes to create memorable designs appealing to a broader base of potential buyers. Ms. Edwards believes that you must create the all important 'emotional connection points' and 'WOW factors' necessary to promote quicker, more profitable decisions to buy.
The current Orlando area real estate market is glutted with homebuilders standing inventory. This has made it increasingly more difficult for realtors and individual sellers to compete. INTERIORS DEFINED, INC. has launched a design service, partnering with realtors, enabling them to offer home staging consultations as a valuable listing tool for their clients. The initial meeting is scheduled at time of listing between seller and stager to show them EXACTLY what it will take to best prepare their home for the following results:
* beautifully staged photographs to distinguish their home on the MLS
* memorable features so that theirs will be the home remembered at the end of the real estate tour
* Positive architectural features of the home accentuated, while visually diminishing the negatives.
"It's very simple," said designer Jeannene Edwards. "People buy what they see. And in the case of buying a home, they must be able to see 'themselves' living there . . . entertaining there and raising their family there. They have to see light, bright,uncluttered spaces that are updated, organized and well maintained. Our job at INTERIORS DEFINED, INC. is to ensure that the home is presented to buyers in it's most marketable condition . . . for the quickest sale . . . and highest price possible."