United States, (PressExposure) February 10, 2009 -- Executives from online dating services throughout the world have formed the Internet Dating Executive Alliance (IDEA).
IDEA's membership, by invitation only, consists of executives from a veritable who's who in the international Internet dating world: eHarmony, Match, Plentyoffish, The Right One and Yahoo Personals. 23 of the top 25 U.S. And 17 of the top 20 U.K. dating brands have executive members. The Alliance has 226 members and meets twice annually to learn and share thoughts on how to collectively improve the Internet dating industry. The group meetings are at Miami Internet Dating Conference in January and then at the London Internet Dating Conference in September. Over 45 people attended the last meeting in Miami on January 21st, 2009.
"We're all in the business of love, and we're competitors. But how the dating industry behaves and is perceived as a whole affects us all. That's why IDEA was formed, so that we can meet, talk, learn and share ideas for the betterment of our industry," said Mark Brooks, editor of OnlinePersonalsWatch.com, and the IDEA group organizer.
IDEA hosts a private online community on Linkedin. Some future initiatives under consideration include are an Internet Dating Newswire, the Online Personals Annual Awards, a Scammer Watch Service, and an industry Gold Standard and Credo
"It's really been exciting to watch IDEA grow from an 'idea' to what it is now. We're particularly enthused about the establishment of a Gold Standard to be issued to sites that offer impeccable service. This will help consumers immeasurably in making wise selections on which Internet dating sites to patronize," said Brooks.