San Leandro, CA (PressExposure) April 24, 2007 -- Kevin Dean's fast-paced, informative presentation at District 5170 Rotary International's 3rd Annual PR Seminar was one of the highlights of the program. Those attending noted that his presentation on non-traditional marketing approaches using the power of the Internet opened their eyes to new ways to let potential clients and contributors to Rotary International learn more about the organization's services to the community.
In addition to urging the members of his audience to keep their web sites up-to-date, he also suggested that they explore other ways to get their message out. One of the most common approaches is a process called "search marketing" which can be done by using phrases such as "local volunteering." Of course, e-publishing is an easy approach as well, and it can be accomplished by posting brief, but informative, articles on the web, and downloads of interviews (audio or video) with clients and other Rotary members can be an invaluable marketing tool.
Some other approaches were also identified. Many companies are using pay per click programs, and blogging on events and local efforts or news is gaining a following. Social networking tools such as Linked In and Myspace offer even more opportunities to market and become better known in the marketplace. Kevin also noted that attention should be given to non-so-new approaches such as posting community events or local services and setting up an event calendar. In other words, the key to successful non-traditional marketing is not complicated, but it does require some effort, attention, continuity, and an awareness that it isn't a static, one-time, posting event but rather an on-going process that needs consistency and a willingness to take some time to fully utilize the systems that exist.
Other members of the panel shared a wealth of information on a variety of topics ranging from T.V./advertising, radio, partnering with organizations, print media, branding, and word-of-mouth communication. The introductory presentation was by Mary Margaret Fleming whose talk was entitled, "5 Easy Steps: A Guide to Public Image Projects." Susan Goldberg, Executive Editor of the San Jose Mercury News, was the panel's moderator, and she also handled the Question and Answer portion of the program.