Manchester, Maine (PressExposure) March 10, 2008 -- A new article marketing site, [http://www.JustRightArticles.com], provides Internet marketers with the articles they need to promote their products and services. The mastermind behind the new venture is Lisa J. Lehr, a marketing copywriter.
Internet marketing continues to grow at double-digit rates. The world currently has over a billion Internet users; probably close to half use the 'net for shopping. People are also spending more as companies improve the quality of their online offerings; more Internet users are also upgrading to broadband, making online shopping easier.
These numbers spell huge moneymaking opportunity for Internet marketers. Yet businesses often fail to fulfill their potential because of inadequate advertising--potential customers simply aren't finding them. Business owners are usually aware of the importance of advertising, but sometimes hesitate to spend money on advertising programs with unpredictable results.
Article marketing presents an inexpensive solution to the problem. Internet marketers can submit articles to article directories, which in turn make the articles available for republishing. Result: in a short time a single article may have gone "viral," reaching readers all over the world. The articles accomplish many things: they create top-of-mind awareness; they establish the marketer as an authority in his or her niche; they drive traffic to the sales site through the link in the resource box.
The downside of article marketing is that as article directories have watched their submissions mushroom recently, quality has declined. In fact, there are so many poor-quality articles being submitted to article directories that about half get deleted without ever being published. Among other problems, "keyword-stuffing," intended to maximize the number of searches that lead to the article, usually results in rejection.
Of the articles that do get accepted by the article directories, the majority are boring and lacking in useful information, so readers don't read the entire article and click the link to the website. And they donât pass the article along to other readers or post it on their own sites, blogs, or newsletters.
Another tactic that's fallen out of favor is the âprivate label rights (PLR)â article. PLR articles are generally a waste of time and money because they have been so heavily recycled that both article directories and human readers quickly dismiss them. It's now recommended that people using PLR articles rework each sentence, which amounts to a lot of work for questionable results.
The bottom line is that writing effective marketing articles is not for everyone, and is not a job for most Internet marketers. Researching and writing an article with interesting and useful information, the most strategic angle, and good keyword usage takes time and skill.
"The marketing articles I've created for my own businesses generated well over 10,000 page views in just the first couple months," says Lehr, the owner of JustRightArticles. "They've been republished in numerous blogs and ezines, and as a result, I've received invitations to business memberships and inclusion in a book."
JustRightArticles.com matches Internet marketers in nearly any niche with professional writers. A range of fee structures is available, with thorough research and fast turnaround. Interested Internet marketers should visit [http://www.JustRightArticles.com] to get their articles written and start driving traffic to their website--and making sales.