Bedford, United Kingdom (PressExposure) June 27, 2011 -- NFEA, the National Federation of Enterprise Agencies, has undertaken a full rebranding exercise and from today will be known at the National Enterprise Network. This new name and associated rebranding comes after a period of significant change in the enterprise sector, which led NFEA to consider its position as the only remaining national enterprise support organisation.
The National Enterprise Network is the membership body for organisations committed to the support and development of enterprise. Members are drawn from enterprise support organisations that provide independent and impartial advice, training and mentoring to new and emerging businesses. As well as enterprise agencies, members also include Chambers of Commerce local authorities, specialist enterprise providers, universities and corporate organisations.
Speaking about the launch, Doug Scott, Chairman of the National Enterprise Network said: "As NFEA, we had a strong history and heritage, working alongside our enterprise agency members for nearly 20 years. However, we know that the landscape has changed significantly in recent years and continues to do so. The repositioning to a new name and brand more clearly defines our role and also demonstrates more widely the significant place we hold within the enterprise sector."
The name National Enterprise Network has been chosen to reflect the organisation's position in the sector and the activities it undertakes, however, the ethos of the organisation and its fundamental aims and objectives remain the same as those held by NFEA - working hard to represent its members and to partner with external stakeholders in the support and development of enterprise across the country.
Key activities include representing the sector with key stakeholders in central government, official agencies and the private sector, providing unique membership products and services to members and managing national business support contracts such as the Barclays Let's Talk Business series and the self-employment component of the Work Programme in parts of the country.
Commenting on the future of the organisation, CEO of the National Enterprise Network Dawn Whiteley said: "It really is an exciting time for us here at the National Enterprise Network - and it's great to be able to share this positive announcement in a sector that has seen many challenges and changes - and none more so than in the current year. With our new name and brand, we will be speaking with a louder and stronger voice to represent the interests of enterprise across the country, working alongside our strong membership base. The membership proposition will also widen in the coming months, enabling a diverse cross section of individuals and organisations to join the network if involved in the promotion and support of enterprise."
A new prominent logo leads the direction of the new branding, providing a unique identity in the sector and an icon that looks professional and impactful and offers a strong visual image across all materials. The iconic use of a Hummingbird has been chosen due to its representation of many of the organisation's characteristics and that of enterprise more widely - such as optimism, accomplishment, energy, positivity and movement. Colours coordinate with that of the previous brand for a recognisable link.
The National Enterprise Network was formerly known as NFEA and is a trading name of the National Federation of Enterprise Agencies. To find out more, visit http://www.nationalenterprisenetwork.org or http://www.twitter.com/NatEntNet from Monday 27th June 2011.
To talk to Dawn Whiteley, CEO of the National Enterprise Network, about this launch and plans for future direction, please call Head of External Relations Hayley Williams: 01234 831623 / firstname.lastname@example.org