Wichita, Kansas (PressExposure) July 14, 2009 -- INVISTAâS CORDURAÂ® brand team welcomes Laurie Kronenberg as North American workwear and protective apparel end-use marketing manager, a newly created position which fits within the CORDURAÂ® brandâs At Work segment. In this role, Kronenberg will analyze market and industry data to develop insights into next-generation products and services as part of INVISTAâs dedication to the North American workwear and protective apparel industries. She will also develop and execute marketing plans to increase brand recognition among workwear manufacturers who seek fabrics that are both durable and functional.
âLaurie is a valuable addition to our team,â said Bill Colven, global CORDURAÂ® brand business director. âHer strong development experience will help the workwear and protective apparel areas of our business expand reach throughout North America.â
Kronenberg brings seven years of new-business and product-development experience to her new position. Previously at INVISTA, she served as commercial development manager. Prior to that position, she worked as new business development product manager for WL Gore & Associates and The Dow Chemical Company. She earned her Bachelor of Science in chemical engineering from Bucknell University and her Master of Business Administration from The Ohio State University.
About INVISTA INVISTA is one of the worldâs largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTAâS global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PUREÂ®, ANTRONÂ®, AVORAÂ®, C12â¢, COMFORELÂ®, COOLMAXÂ®, CORDURAÂ®, CORFREEÂ®, DACRONÂ®, DBEÂ®, DYTEKÂ®, FRESHFXâ¢, LYCRAÂ®, PERFORMAâ¢, POLARGUARDÂ®, POLYSHIELDÂ®, POLYCLEARÂ®, SOLARMAXÂ®, STAINMASTERÂ®, SUPPLEXÂ®, SUPRIVAÂ®, TACTELÂ®, TACTESSEÂ®, TERATEÂ®, TERATHANEÂ® and THERMOLITEÂ®. For more information, visit http://www.INVISTA.com.