Bedford, Bedfordshire United Kingdom (PressExposure) December 28, 2011 -- This month, author Lynn Serafinn held her official Amazon launch of her new book The 7 Graces of Marketing: How To Heal Humanity And The Planet By Changing The Way We Sell.
Within a few hours of its release, the book became an international bestseller. It hit #1 in Business Ethics in the UK, and a TRIPLE #1 (in 3 categories) in Canada, reaching the top 200 of all book sales. In the United States, the Kindle version held tight at #2 in business ethics for many days, and both the Kindle and the paperback were back-to-back in the top 5 on Amazon dot com. Even in Germany, the book hit #3 in Germany of English books on Business Ethics.
The book shared the bestseller rankings with names such as Stephen R. Covey, Malcolm Gladwell, Richard Branson, George Glason and even former US President Bill Clinton. In all instances, Ms Serafinn's book was the only one in the top-10 to be written by a female author.
The book had been widely anticipated for more than a year, especially amongst Ms Serafinn's tens of thousands of social media followers. Her audience, largely comprised of authors, artists and holistic professionals, regard her as a marketer with a difference. Unlike many authors on marketing, she does not come from a background in business or advertising. And it is this lack of background in traditional business streams that gives her work an edge that would not otherwise be possible.
American born, and a dual citizen of both the US and the UK, author Lynn Serafinn, MAED, CPCC is a certified, award-winning coach and teacher, marketer, social media expert, radio host, speaker and bestselling author. Her eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. She also has a technological edge, and was the 2005 recipient of the Microsoft UK Innovative Teacher of the Year Award. After the success of her book "The Garden of the Soul: lessons from four flowers that unearth the Self" in 2009, she began to work as an online promotional manager for mind-body-spirit authors, and has produced a long list of bestselling clients, both self-published and through major publishers. She is also passionate about re-establishing our connection with the Earth, and supports the work of the Transition Town network in her hometown of Bedford, England.
It is this unique mix of teacher, coach, spiritual seeker, environmentalist and technological maven that led Lynn to see marketing in a different way. Understanding that good answers can only come from formulating good questions, she begins her book by asking the seminal question from which the rest of the book will subsequently spring: 'Is marketing making us ill?'
In this eye-opening, informative and inspiring read, the author presents a bold, holistic and often spiritual examination not merely of the world of advertising, but also of our entire world view, revealing how our relationships with Self, others, our businesses, our economy and the Earth impact every aspect of our lives. Addressing both the conscious and unconscious mechanics of marketing, Lynn shows the impact consumer culture has upon our health, our economy and the delicate ecological balance of our natural world.
As much for the conscious consumer as the business owner, this book shows why traditional ways of selling are ultimately doomed to fail, and how both business owners and consumers can begin to heal the world by embracing a new paradigm Lynn calls 'The 7 Graces of Marketing.'
The book has already received much critical acclaim from other authors in the holistic business arena, including endorsements from Dr. Joe Vitale (from the film The Secret), Dr. Eric Pearl (author of The Reconnection). Ward Vandorpe Founder of Expert Marketeers, and dozens of others.
Ms. Serafinn says that the success of achieving #1 bestseller status is just the beginning of the journey, and that the real goal of having written this book is to start a new 7 Graces Global Community and Conferences, which will serve to bring greater awareness of the impact of marketing upon our lives, and encourage business owners--large and small--to come together to create change for the future so we can "heal humanity and the planet by changing the way we sell".
A vibrant public speaker and media host, Lynn has produced hundreds of online broadcasts and hosted hundreds of guest speakers on her radio show and other online events. Most recently, she produced a 7-part "7 Graces of Marketing Telesummit" (attended by nearly 2000 people) with 24 international thought leaders discussing how to bring this new paradigm into our business practice.
To book Lynn for media appearances, magazine interviews or speaking engagements, or to enquire about book promotions, please see contact information below.