New Delhi, India (PressExposure) January 08, 2010 -- Many people wonder about the best way to ensure good search engine ranking for their website. Search Engine Optimization is touted to be the most effective and commonly used tool for website promotions all around the world. But the question arises is that when almost every website is SEO friendly these days, does SEO really improves a websiteâs ranking?
Well the answer to this question is not that simple. True, SEO has become a norm for most websites these days. Every website developer is aware of the importance of usage of relevant keywords in the content, Meta tags and titles or the web pages. Every intelligent website owner makes it a point to get its website optimized in the hope that it will ensure good search engine ranking.
But the difference between a good search engine friendly website and a badly optimized is that a good optimized website doesnât use ill methods to put keywords in the content. There are a number of web content developers who resort to plagiarism and black hat SEO to get good rankings. And till sometime back, these practice even rendered them good results.
But now, search engines are becoming more and more intelligent and can differentiate between relevant optimization and dishonest practices. To avoid such situations, search engines like Google, yahoo and MSN etc. consider some other aspects of websites while deciding their ranking. For example, search engine check the keyword density on a particular page to ensure that the writer has not filled the content with unnecessary keywords to make it jump ahead of some other websites.
Search engines also run regular checks to ensure that no website is infringing on copyrights and committing plagiarism to ensure good search rankings. They also prefer the websites with keywords which are relevant to their category, for example, if a website related to food has keywords like âcarsâ, âgadgetsâ etc., then it means that the website creator has tried to include common keywords to increase its ranks. Most search engines leave such websites out of their search results.
Having said all this, it doesnât mean that SEO is not necessary for your website. Search engine optimization, along with one way link building, are your keys to a good and healthy website. If your website doesnât have the right keywords, then it doesnât matter how good and original the content on it is, people wonât be able to see it. Most people rely on third party links and search engine results for their internet research.
Todayâs internet surfers are very impatient lot. They donât like to go through the crowd of websites to find the information they need and SEO ensures that they see the website within first few results.