Is Your Organization Aligned Or Does It Resemble Apps On Your Phone? New Alignment Strategy Unveiled Through Book "Handling The Remedy - Alignment"

Mississauga, Ontario Canada (PressExposure) January 16, 2012 -- "Organizations have created departments that are like apps on the phone, specialized and hard to group together. At least you can perform a search on the phone," commented Peterson. "This book looks to address that problem and bring together people, processes and practices that are aligned to the customer. "

The customer in the current economy has created an incredible shift in the corporate business environment and left many leaders struggling to define their company's role and responsibility in a changed business marketplace. What's more is that corporate reorganization has served to further shake the groundwork of internal and external alignment, leaving many corporate leaders asking, "Why is our company not performing the way it should?" Author David G. Peterson, a corporate maven with extensive experience in bringing business and technology solutions together, has an answer. His new book Handling the Remedy - Alignment looks to redefine how business issues are handled, providing a viable and innovative solution to alignment problems permeating corporate environments globally.

"Alignment now plays a big part in the overall success of an organization. However organizations are not able to measure or figure where the alignment is needed, do not understand the principles behind this, nor do they know how to implement it," commented Peterson. "My book not only measures alignment but also indicates where it's needed which can help transform a business, improve productivity and jumpstart bottom line profitability.

Peterson defines alignment of business and technology as a synergy between people, processes and best practices, or the three things that must be in place in order to deliver on longevity and help the business as it moves into the future. Handling the Remedy - Alignment is specifically geared at the change agents, or the leaders of an organization, and is written to appeal to the mindset of the C-level executive. The principles discussed in the book are primarily based on the problems encountered in large organizations.

The book features a variety of question and answer exercises that look to engage leaders and employees alike, and provides a point of reference to help leaders take a common sense approach when creating critical alignment processes that ultimately serve the end user of the company's product or service, the customer. Handling the Remedy - Alignment has been well received by reviewers.

"In today's environment of decentralized support models, ever changing technologies, shrinking budgets and the need to do more with less, Handling the Remedy - Alignment begins by placing the focus back where it belongs," stated reviewer James Bennett. "With almost as many standards to adopt as there are types of industries to apply them to, everyone rushes into the latest trend or industry mandate without remembering the first key to any organization which is effective alignment of the team under a common understanding. More than any other challenge, this will be the one that will prevent any good company from becoming great and [Peterson] tackles it head on and accurately."

The goal of the book is to increase productivity through organizational alignment. Ultimately, profitability concepts are directly tied to achieving this balance.

Handling the Remedy - Alignment is available at Amazon and Barnes & The eBook version for use on Nook, Kindle, iPad and Sony Reader is also available for instant download.


David G. Peterson is the author of the business book Handling the Remedy - Alignment. Peterson has a variety of experience in project management and operations for large financial institutions. He has a background working in North America, Europe, the Middle East and Asia and has skillfully managed business and technical requirements, core systems enhancement and support, merger and acquisition integrations, business process reengineering, as well as outsourcing and off-shoring assignments.

Peterson is available to speak about his experience behind the penning of Handling the Remedy - Alignment and is also able to provide solutions on how to make organization departments work cohesively and get companies to improve performance.

About Handling The Remedy

Press inquiries and appearance requests should be directed to David G. Peterson at: 800-246-0051 or via

For additional information or a sample copy, Contact: David G. Peterson, 800-246-0051 or

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Press Release Submitted On: January 16, 2012 at 5:31 pm
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