Fernie, Canada (PressExposure) December 07, 2010 -- Island Lake Catskiing and Fernie Brewing Company have formed a partnership to leverage their respective brands. Island Lake has a long Après Ski tradition, which involves an end of the day beer at the bottom of the last run. This end of the day beer will now be one of the 6 craft beers produced by Fernie Brewing Company. "We are very excited to be working with a local company that produces fine craft beers, which our discerning guests are sure to appreciate" said Island Lake CEO Doug Feely. "We are committed to providing outstanding service and a unique experience while working with local companies whenever it is feasible" added Feely. Island Lake and Fernie Brewing will also collaborate on joint marketing initiatives in the future.
Island Lake Catskiing has been a backcountry ski industry leader for 20 years and operates near Fernie B.C. Canada.
Fernie Brewing Company has been producing award winning small batch beers for 7 years and is also based in Fernie B.C. Canada.
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For Further Information, contact:
Mike McPhee
Director of Sales and Marketing
Island Lake Resort Group
P: 250.423.3700 250.423.3700 ext 3002
Toll Free: 1.888.422.8754