London, United Kingdom (PressExposure) January 17, 2012 -- Advertising, Networking and Social Media. 3 key elements in a successful marketing campaign. Hundreds of thousands of businesses do all three, but no so many integrate them successfully.
An innovative new advertising company, Share Your Square (www.shareyoursquare.com), has come up with a way of combining them effectively, allowing businesses to promote themselves whilst also promoting each other at the same time.
With 600 squares on the Share Your Square homepage, users buy a square and have their logo added, with a link to their website attached. Via the use of social media sites, such as Twitter, the 'squares' tell their followers to visit Share Your Square and therefore help drive traffic to the site.
When people visit the site, they see the logos and can click to through to the company's website. Simple, yet very effective. But what if they don't click? Well, it's just like having a logo displayed in a magazine or newspaper, people are still see it.
Some simple maths suggests that if, for example, each of the 600 squares had 1,000 Twitter followers then 600,000 people will potentially see these tweets. That's, potentially, a lot of traffic and a lot of people seeing a company's logo.
Some of these squares may have less than 1,000 followers, but others will have many, many more. As each squares following grows, then so does the advertising potential of Share Your Square.
Whilst 'squares' are advised to communally advertise each other, there is the added bonus of networking; taking advantage of the relationship building aspect and using one another's services, effectively creating more business for each other.
From the 70 or so squares that have been snatched up at the time of writing, there is already a rapidly growing amount of interest. A "snowball effect" was predicted by owner, 20 year old student entrepreneur Ollie Lewis, and it looks like he could be right, as more squares sign up, the hits increase and the system booms.
So, could your business benefit by being a square? Have a look for yourself at [http://www.shareyoursquare.com]