Great Falls, VA (PressExposure) June 02, 2008 -- JamboKids launches new Direct Vendor Ship (DVS) relationship with Target.com, allowing the specialty toymaker to ship directly to Targetâs online guests.
âWe are very excited about this new vendor relationship and opportunity to expand our specialty retail presence by partnering with strong Internet retailers such as Target.com,â states JamboKids Founder, Richard Rawson, Psy.D.
âIt also signals a growing awareness of multicultural trends among retailers who are aiming to recognize and address the changing face of America,â adds Rawson, who views the new partnership as validation of the growing need for toys that reflect the ethnic diversity of kids in the US.
As Americans become more attuned to their heritage and less likely to speak only English, shopping malls have become more inclusive of Hispanic Americans, African Americans, Asian Americans and increasingly Central and Eastern European Americans, (CEEA).
The JamboKids dolls and storybook characters represent a range of cultures â Asian, African, Hispanic, North American, and Russian â reflecting the growing cultural diversity of our society. Through their adventures, they learn life lessons and meet lifeâs challenges in positive and uplifting ways, modeling social awareness, civic mindedness, and other virtues that are universally valued by people across the world.
For parents and grandparents looking for fun, positive, contemporary, relevant role models for their 3-8 year old children, JamboKids meets the need head-on with their adventure stories and dolls that celebrate cultural diversity and model positive character values.
The soft doll and soft cover book sets give parents, grandparents, and caregivers an opportunity to cuddle up and bond with their kids and give them the attention they crave. They also help stimulate interest in reading, enhance language skills, promote one-on-one communication, build attention spans and listening skills, and encourage a child's curiosity, creativity, and imagination.
To learn more about JamboKids or its line of multicultural childrenâs toys and resources for parents, call 703-759-0023 or visit online at http://www.JamboKids.com.