Dorking, United Kingdom (PressExposure) November 18, 2013 -- The Jane Frankland Agency, a pioneer in social selling consulting and training, is pleased to announce a new service for technology B2Bs in response to the demand for more effective lead generation.
Social Selling with Twitter and LinkedIn
Traditionally, lead generation has occurred via the telephone but recent studies show how ineffective this is. With up to 70 percent of the business-to-business (B2B) buying process happening online, forward thinking, savvy businesses are looking to social media as a way to enable sales. By creating social selling strategies and adopting social selling tactics to attract new clients they are able to empower their sales force and more efficiently win new clients.
Recent studies reveal that Twitter and LinkedIn are now the two top sites for B2Bs to engage with prospects, and as sources for leads and client research. Having sold in the technology and information security arena for over a decade, Jane Frankland, Founder of the Jane Frankland Agency is responding to the demand and bringing a 1-day intensive social selling training course for B2B sales professionals to market.
By enrolling on the 1-day social selling course, sales professionals benefit from an interactive class that shows them how to effectively use social media tools such as Twitter and LinkedIn as power selling sources to attract prospects, harvest leads and build relationships. The course further enables them to discover how to build sales intelligence around social selling, forecasting and analysis.
"It's exciting to see more businesses get smarter about the way they use social media. Whether they're engaging with their clients for sales, marketing or service needs we believe that we're leading the social selling movement. By providing up-to-date training and consulting for B2B businesses and sales departments businesses can benefit from improved prospect nurturing and a healthier sales pipeline," said Jane Frankland, Founder of the Jane Frankland Agency.