Lincoln, United Kingdom (PressExposure) April 13, 2012 -- Gomez is an expert in business development, and has worked in the shipping, e-commerce and travel sectors. Having spent almost four years heading up the Marketing Institute of Singapore, Gomez has been closely involved in the educational development of the marketing community in Singapore. He was appointed as the Executive Director of both the Marketing Institute of Singapore and Marketing Institute of Singapore Training Centre in April 2010.
Jefrey Gomez commented, "I'm delighted to be joining Econsultancy as they develop a local presence in the Asian market. Digital marketing is now such an integral part of the marketing mix, and Econsultancy's long-standing commitment to developing best practice offers a benchmark for the industry. I look forward to building the Econsultancy community in the region through Econsultancy's membership, training and events."
Econsultancy's Asian membership reach has been expanding steadily as the need for digital skills grows within the region.
Econsultancy already runs a programme of public digital marketing training courses in Singapore and Kuala Lumpur through partners Click Media Asia, including SEO, mobile and social media as well as the industry-leading Fast Track two day introduction to digital marketing course.
Econsultancy has also been delivering a number of tailored in-company training programmes in Singapore, Hong Kong, Seoul, Beijing and Shanghai for its global clients, as well as attracting more local companies.
Digital Cream Singapore, a peer-to-peer roundtable event for senior marketers, launched in 2011 and will run for the second time in November, with Digital Cream Shanghai marking the first event for Econsultancy to take place in China later this year.
Peter Abraham, EVP, EMEA & Asia said, "Jefrey has a strong track record in developing a community of marketers. We welcome Jefrey to the Econsultancy team and are looking forward to building our presence in Asia and helping businesses and agencies be the very best at digital."