Pomona, CA (PressExposure) June 03, 2009 -- The Opportunity The Direct Selling Association reports 2007 direct sales of 30.8 billion dollars. While 2007 experienced an estimated 4.3% decline in sales, the 5 and10 year trends showed 1.5% and 3.4% increases, respectively.
A full 70% of these sales happen face to face in homes. Small businesses in particular, see direct sales as a low cost sales channel with significant potential for expanding business.
DSA reports that 27% of direct sales are home party generated. Interestingly, the overwhelming majority of the sales force are married women. The data weighs heavily in favor of direct sales being a great opportunity both for prospective distributors and consumers who are married and/or family oriented. Products and services appealing to these conditions offer tremendous promise for growth to small businesses in a down economy and tight credit market.
The Plan Bordenz Enterprises has recognized the benefits of this sales channel and is positioning itself to leverage its benefits by introducing a Distributorship Program that is unique and promising. The Pure Bed markets intimacy products to married couples. The so-called 'sex industry' is saturated with similar enterprises. What makes TPB unique is its commitment to promoting sexual intimacy in the context of marriage. The subtext of the site and its owners' commitment is the Christian sex ethic. Generally, Bordenz Enterprises recognizes that today's entrepreneurs succeed when they are able to identify and meet the needs of niche markets.
The launch of their distributorship will marry their commitment to promoting marriage in the context of faith and their sales of a wide array of products (bath and spa products, lingerie, adult novelties, sex and romance games, body oils, edible powders, candles, etc.). ThePureBed.com is currently taking notices of interest at their site for reps willing to consider joining the new program.
DSA's facts sheet shows that more than half of direct sales representatives work just 1-9 hours per week. With a continuing growth in revenue and a growing sales force of Christian stay at home moms wanting to experience more social interaction, make a little extra money and share their faith, TPB is poised to exploit a rich opportunity.