Jewish Businesses Benefiting From a Bright Idea in Golders Green

London , United Kingdom (PressExposure) March 14, 2012 -- The Jewish community of Golders Green in London is proving itself to be a step ahead of the competition when it comes to integrating modern technology with business opportunities thanks to a trio of local business owners.

The three businesses -Jerusalem The Golden, Hasifria Book Shop and the Dolce Vita Restaurant - have all invested in a Screen Wizzard writing screen to create eye-catching window displays to drive more foot traffic through their doors. An innovative backlit LED writing screen, the Screen Wizzard allows for neon bright point of sale marketing, coupling a futuristic appeal with the convenience and portability of a traditional blackboard sandwich board or sign. Each business has reported a sales boom since using the Screen Wizzard, helping to keep the busy community thriving even in the midst of an economic depression.

Available in a choice of medium, large and extra large sizes, each Screen Wizzard can display a bright neon static image or a dazzling array of colour. Messages, drawings and images can be daubed on to the screen using special neon pens and then erased at the end of the day or even at the end of each hour - this makes them perfectly suited to small shops, bars and restaurants which can react to trends and customer demand instantly.

Hersh Gorman runs Jerusalem The Golden (146-148 Golders Green Road, London), a gift shop and art gallery stocking a range of Hebrew books, gifts, religious requisites and silver. The store has been using two Screen Wizzards in its window displays since the start of this month. Mr Gorman said, "After only a few weeks of using our two Screen Wizzards, they have already paid for themselves by generating more interest in our products."

Enjoying similar success and busier cash registers is the Hasifria Book Shop (46 Golders Green Road, London). Owner Steimatzky Hasifria seized upon the idea of the Screen Wizzard to promote best sellers and new releases and has seen the investment pay off with increased sales and more interest from passers by. "What a bright idea! We have had instant success with increased sales and generated new customers. The Screen Wizzard grabs the attention of the customer as they walk by the shop, encouraging them to come in and browse or buy. We are now recommending Screen Wizzards to all of our friends that have businesses thanks to the great return on investment."

Like many restaurants, the Dolce Vita (155-159 Golders Green Road, London) has been searching for ways to increase lunch time trade and make those walking or driving by more aware of special offers and early bird discounts. The Screen Wizzard makes it easy to raise visibility and engage customer attention. They said, "We are normally quiet between 12pm and 5pm so used two Screen Wizzard LED screens to promote our 15% discount available during this time. We have definitely been busier using this method of marketing and are taking more bookings than usual which is reflected in an increased turn over. The Screen Wizzards have been really worth the initial investment and I would recommend them to other restaurateurs. It is a fantastic concept and delivers cost effective marketing. It is now very easy for us to change the offers that we want to promote."

The Screen Wizzard can be placed in a shop window or hung from the ceiling and works both during trading hours and overnight. No special training is required to use the writing screen so all members of staff can use the display board to promote special offers and sales messages without supervision. Prices start from £79.99. To find out more and buy online visit or call 0844 502 1681.

About Screen Wizzard Ltd

Screen Wizzard was founded in the autumn of 2010 by Mindy Paul. He noticed a brightly lit, flashing screen promoting a range of goods in a small shop in a bustling suburb of Shanghai. Amazed with the 'Wow Factor' it generated, he sought out the supplier, bought one and spent the long flight back contemplating the promotional possibilities the screen could bring to his retail outlet. However, before promoting and selling the screens, a number of design, usability and build issues needed to be addressed. Many months of research and a lot of money resulted in a tight specification for three different models being awarded to a reputable electrical goods manufacturer who would produce a high specification product range and who also could build a range of accessories to increase the products' appeal and usability

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Press Release Submitted On: March 14, 2012 at 2:33 am
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