Wernersville, PA (PressExposure) June 30, 2011 -- Jingle writing concepts like the idea that the tune must be instantly recognizable can also be applied to pop songs and other mass market music, not just jingles or music written to spec for radio ads. I'd even say that all music with an audience has a place in advertising and that even niche music with highly critical or easily alienated fan bases can generate revenue by aligning with brands. Writing advertising jingles is a great way to make money with your music. Many times a new song will be written instead of using an existing piece for an advertising campaign. Getting involved with an advertising agency is one way to put music dollars in your pockets and get your work noticed by the public. Jingles are instantly recognizable: the impression is made in the first few notes. An effective combination of melody, rhythm and rhyme tells an unforgettable story. Remember... what is the place with the helpful hardware man?
We always give least importance to radio ads but from a research it has been proved that radio ads are among the strongest medium that can sell things. When this very personal medium is used well, it informs, stimulates emotions, and engenders trust, all the things that make us buy. I know this first hand. The key to successful branding is really in your own hands. Wal-Mart didn't get to be the powerhouse we know today because of a smiley-face. It was because Sam Walton jumped in his truck every morning and set out to find the best deals on anything he could and used all his disposable resources to make his branding efforts true in the eyes of the consumers. Therefore it's your job as a manager/ business owner to ingrain this message into the minds of your customers. The team members in your organization also play a critical role in developing your brand because once you have marketed yourself as the leader in one aspect of your business; you must make everyone within your organization believe it first.
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