Pasay City, Philippines (PressExposure) March 17, 2009 -- One of the most recognized fast-food chain in the Philippines is Jollibee. It became widely popular not only for the children that enjoys every visit they took but also for the parents that not only because of their own children's happiness but also because they wanted to feel the same experience when their parents first took them on a tour to a Jollibee restaurant.
Jollibee Philippine [http://www.expressregalo.com/category.aspx?scid=67&cid=14] has truly been one of the many restaurants in the country that stayed with us through every easy and difficult times. Celebrating every birthdays, welcoming us with the warmest of welcomes, giving us the joys and the laughters with every visit, and a relationship that bonded through times, Jollibee has become a part of every Filipino family across the world. And from this, Jollibee became the leading fast food chain in the Philippines with a market share of more than half of the entire local fast food industry.
The success of Jollibee both in serving the Filipino people the most delectable collection of fast-foods and service smiles and joys started when Tony Tan Caktiong and his family opened a Magnolia Ice Cream parlor in Cubao in 1975. The original name was Jolibe. Sometime in 1978, Tony Tan and his brothers and sisters, being partners, engaged the services of a management consultant in the person of Manuel C. Lumba. Lumba became Tony Tan's first business and management mentor.
Consultant Lumba shifted the business focus from ice cream to hamburgers, after his studies showed that a much larger market was waiting to be tapped. He had the name changed from Jolibe to Jolly Bee, then to the one-word name Jollibee.
Next, Lumba conceptualized the Jollibee Philippine [http://www.expressregalo.com/category.aspx?scid=67&cid=14] mascot, inspired by local and foreign children's books, and created the product name "Yumburger" as well as "Chickenjoy". He had the company incorporated and leased a house on Main St. in Cubao, Quezon City, as their first headquarters.
Lumba also formulated the company's long-term marketing strategy, listing a number of consumer promotions and traffic-building schemes. Tony Tan stressed that developing internal strengths was primary. Tony Tan stressed that developing internal strengths was primary.
The stores were re-designed, the restaurant transformed into a full self-service, fast food operation with drive thrus. Not long after, Tony Tan and Manny Lumba went on an observation tour in the United States, attended food service and equipment conventions. Tony Tan put Manny Lumba in charge of franchise development.
Since the shift of the business from an ice cream parlor into a full fast-food service, Jollibee Philippine [http://www.expressregalo.com/category.aspx?scid=67&cid=14] has since then become one of the biggest fast-food chain in the world competing with other major fast-food restaurants such as McDonalds, Burger King, and Wendy's. But of the many Filipinos that grew up with a big red bug by their sides, there will be only one fast-food restaurant for them, Jollibee.