Sherman Oaks, CA (PressExposure) April 29, 2010 -- Keyword Search Pros developed the software, CallTrail, which allows their clients to accurately measure PPC conversions by tracking unique phone numbers associated with specific campaign keywords. CallTrail can easily be launched together with new and existing PPC campaigns, enabling an effective evaluation of PPC keywords and ROI (return of investment) achieved by each aspect of the campaign.
"Clients can access their CallTrail reports through ClickIntel, KSP's unique online reporting suite, and the resulting conversion data can be used to make appropriate keyword adjustments to maximize the effect of every campaign", noted Managing Director, James Jordan.
"We are very excited about the launch of CallTrail and the huge potential it has to revolutionize the world of PPC advertising. Through this new software, our clients will see exactly which parts of their PPC campaign are working well, and which ones need some tweaking to reach a maximum ROI," says CEO and Director, Peter Dulay.
KSP'S PPC phone tracking software is one of a kind. This software provides businesses with a professional and clear-cut PPC management approach to the complexities of search engine advertising. CallTrail is another innovation that makes KSP the leader in PPC search advertising on the Internet. For more information about KSP and its services, you may visit http://www.keywordsearchpros.com