Mumbai, India (PressExposure) August 26, 2013 -- While economists and trade pundits' forecasts on economy are getting closer to gloom with every passing day, the e-commerce industry seems untouched by these sentiments. One more brand goes online and this time it's the specialist kids wear brand K&U. Launched on the Martjack platform K&U offers end-to-end services to its customers through their portal like Cash on Delivery and a flexible returns & refund policy.
Having an online presence is more than just imperative for any brand in today's market scenario. It cushions the slowdown not just by opening new markets but also impacting the profitability positively, said Utsaha Khare, co-founder of K&U. The e-com space is expected to witness huge churn on relaxation of FDI norms in online retail and this channel's market share would contribute significantly to brand's valuations, he added.
Brands who operate through MBO model find it much easier to feel the market and connect with their customers through the online channel. It helps us to test our assortment much before we have made investments in creating our inventory says Utsaha.
K & U is an online designer wear label for Kids. Through K&U our attempt is to bring contemporary fashion in the kids category and you would see its reflection in our range and the treatment with designs. The brand is backed by designers who promise to keep the portfolio exciting with Fast Fashion, Exclusivity and Quality.
K&U, a leading designer wear brand for children have announced the categories under which they would operate their online store ( [http://www.kandukids.com] ). Currently present in multi-brand boutiques K&U would be displaying their entire collection for the first time on their store. Explaining the categories Ms. Kaneeka spoke at length about the intricacies of each category and the occasion for which they are meant.
K&U surely is betting high on clicks and hits.