Noida, India (PressExposure) August 31, 2009 -- Kaplow and Torque Communications today announced a new strategic alliance, expanding their offerings into the India and United States markets, respectively.
New York-based Kaplow, which was recognized by both PR Week and the Sabre Awards with the best global campaign of 2008, serves as lead agency for a number of global brands. The alliance with Torque now offers Kaplow clients full coverage of the Indian market through Torqueâs four offices in Delhi, Mumbai, Bangalore and Ahmedabad.
Torque will be offering major Indian companies access to the North American media and consumer market through Kaplowâs diversified consumer and corporate communications offerings. The alliance also allows for integrated Indian-North American client programs as well as the sharing of best practices across the two regions.
âWe are delighted to be able to offer our clients comprehensive coverage of the Indian market,â said Liz Kaplow, president and CEO of Kaplow. âTorque has guided major global and Indian brands through the Indian consumer and media landscape.â
âThe strategic alliance will provide Indian firms public relations services in the US market, specifically in the retail, pharmaceuticals, technology and lifestyle domains. We will combine our appreciation of the business needs of Indian clients with Kaplowâs understanding and relationships to deliver services that are seamless. The coming together of Kaplow and Torque will enable both firms to present clients with capabilities that have been tested in the worldâs two most competitive markets,â said Supriyo Gupta, Managing Director of Torque Communications.
Kaplow exists for a singular reason: to emotionally connect our clientsâ brands with the audiences who matter most. For nearly two decades, Kaplow has specialized in creative, compelling brand storytelling that changes the conversation.
Kaplow is defining the public relations agency of the future, reinventing the public relations practice using new tools and platforms. By integrating social media and emerging technologies with well established media platforms, Kaplow is ensuring that our clientsâ brand stories are front and center where the consumer is living today.
Kaplow is headquartered in New York City with strategic partners across the globe. Visit http://www.kaplowpr.com for more information.