Mumbai, India (PressExposure) September 17, 2009 -- India's foremost chain of skin care clinics, Kaya Skin Clinic, today announced two new developments as part of its strategic growth plan for the year. The announcement was made at the launch of its 99th clinic in India (the 16th clinic in Delhi) at New Friends Colony. As pioneers in Indian skin care, Kaya has also identified an opportunity for customized skin services for the Indian bride and groom. In line with this, Kaya announced its association with Bridal Asia, India's leading wedding extravaganza. Present on the occasion were Kaya's brand ambassador, Riddhima Kapoor-Sahni, Kaya Marketing Head Suvodeep Das and Divya Gurwara, CEO of Bridal Asia.
Speaking on the occasion, Suvodeep Das, Head - Marketing, Kaya Skin Clinic said, "We are delighted with the overwhelming response garnered in Delhi for our services and are proud to open our 16th clinic in Delhi NCR at New Friends Colony, which coincidentally is where our brand ambassador Riddhima lives!"
He added, we are happy to announce our association with Bridal Asia. As pioneers in experiential marketing of the grand Indian wedding, we found Bridal Asia to be a good opportunity to showcase Kaya's expertise. Over the last eight years, Kaya has been the skincare service provider of choice for discerning brides, and grooms and their family and friends. With changing trends and seasons, bridal fashion has also changed and our female clients, now opt for our services much before the wedding season. . Punctuating its commitment to providing these brides and grooms with glowing, flawless skin, Kaya Skin Clinic is launching a special Kaya Bridal Asia Exclusive package, which will be available at the dedicated Kaya skin care zone at the Bridal Asia show.
Thrilled at this new clinic launch, Riddhima Kapoor-Sahni, Brand Ambassador, Kaya Skin Clinic, said "I'm delighted that I now have a Kaya Skin Clinic around the corner from my home. I'm sure that like me, my neighbours too will benefit from this development. As Kaya's brand ambassador and Divya's good friend, I'm pleased to be present for this announcement. Bridal Asia and Kaya will together ensure that all brides now have gorgeous, flawless skin - and what's more is that it's all available under one roof!"
Divya Gurwara, CEO, Bridal Asia added, "Kaya and Bridal Asia share great synergies and this association will add a new dimension to the Bridal Asia platform. Skin care is an integral part of the pre and post wedding stages. This association will serve as a complete package for the bride and groom; enabling us to get one step closer to becoming a complete one-stop-shop for all wedding solutions."
Dr. Snehal Sriram, Head - Medical Services, Kaya Skin Clinic further added, "Busy with wedding preparation, the bride or groom tends to neglect their skin care regime. One pays very little attention to food and sleep during these days, and ironically, those are most important to look naturally beautiful. To look and feel fresh, skin care is critical. Along with basic skin care, Kaya's bridal service helps make the skin fresh and vibrant which also provides the optimum foundation for proper bridal makeup. While it's easy to look good on the wedding day, it is equally important to look as good after the wedding and honeymoon! Kaya Skin Clinic has created scientifically designed treatments to sustain a radiant glow before, during and after the wedding."
Skin care - Not just for the Bride! Breaking the misconception that skin care is mainly for women is an August 2009 study among women in Delhi conducted by research agency, IRS. The results endorse the fact that Indian men now pay more attention to grooming and skin care. Supplementing this is data that shows that almost 30% of Kaya's clients are male. Skin care has become an essential constituent of grooming and forms a core constituent of a man's style statement today. Every second Indian man from the metros has a monthly appointment at a salon. After all, every woman wants her man to have clear and flawless skin! Kaya's packages scientifically proven to offer excellent benefits to male skin, which requires special care since it is oilier, thicker and more exposed to environmental damage than women's skin. In a country like ours, where the summer sun and pollution are so harsh, skin care is even more crucial. Parallel to this necessity is the fact that men today are going in for new-age services to enhance their appearance, making them look and feel better. In line with this, Kaya recently announced menswear fashion guru, Arjun Khanna, as brand ambassador for its men's range of services and products.
Details of Kaya Skin Clinic's exclusive Bridal Asia packages as follows:
Kaya Bridal Asia Exclusive Package (For Normal / Tanned skin): The 30 day package is designed to give skin an even tone with radiance, while making it softer and smoother. It utilizes a combination of various services, starting with mild polishing to lift away comedones and mask to begin the journey towards bright and vibrant skin. Midway, a skin lightening service evens out the skin tone, making it feel smoother and softer. The journey ends with a pampering service which combines milk peel with aloe vera gel massage and utilizes stimulating fruit mask, consisting of grape fruit and apple extracts, which help in improving skin texture and makes skin bright and glowing.
There is also a service combination consisting of 3 different services including peels and polishing to take away the tan resulting in an even toned and smoother skin for arms and upper back.
Kaya Bridal Asia Exclusive Package (For Acne Prone/ Blemished Skin): This 40 day package results in maximum possible reduction in blemishes with a clearer and even skin tone. The package targets reduction in pimples as well as blemishes by using a combination of various services, including peels to reduce the number of those bothersome pimples as well as skin lightening service to help reduce the blemishes and even the skin tone. The package ends with a pampering service which combines milk peel with brightening treatment and utilizes stimulating fruit mask, consisting of grape fruit and apple extracts, which help in improving skin texture and makes skin bright and glowing.
It also consists of services for arms and upper back. A combination of peels and skin lightening service along with skin polishing will make skin lighter; remove the tan and pigmentation, resulting in an even toned skin that feels as good as it looks.