Mumbai, India (PressExposure) July 28, 2009 -- Windchimes Communications (www.windchimes.co.in) has been signed on as Agency Of Record (AOR) for social media by Maricoâs Kaya Skin Clinic. Windchimes will promote the Kaya brand in the social media space along with managing the brandâs online reputation. Windchimes has earlier worked with this premium skin clinic for campaigns like âSkinExpertâ and âBridalâ. Post the success of the same, Kaya Skin Clinic felt the need for continuous social media impetus for the brand and got Windchimes on board to provide strategic and focussed social media push.
Windchimes, as a part of their scope of work, will work with Kaya to build and execute social media strategies that will help the brand reach out to a much wider audience in the online space. Windchimes will also help Kaya engage and connect with their online audiences in a far more meaningful fashion. Besides this, Windchimes will also monitor and manage Kayaâs reputation online using its proprietary developed tools.
Confirming the development, Suvodeep Das, Head Marketing, Kaya Skin Clinic said, âWindchimes has been an integral part of our online social media marketing program. They have been a great partner and have become a part of the Kaya brand team. Their proactiveness, creativity and responsiveness is remarkable â itâs been a pleasure working with them. We appreciate their ability to provide strategic direction and innovative thinking to our brand.â
Sandhya Sadananda, Head Maven â Windchimes Communications said, âWorking with a social media forward company like Kaya is an absolute delight. What also thrills us is seeing an increasing number of brands and companies waking up to the potential of social media, reaffirming our faith that social mediaâs time has truly come. Social media provides endless opportunities for personal care category clients to interact with users onlineâ.
Nimesh Shah, Head Maven â Windchimes Communications further adds, âKaya will be one of the early brands to harness into the social media potential and officially sign on an agency as their AOR . We are sure that in the near future, social media will be as essential to a marketerâs communication mix as advertising or PR is today.â
One of the first campaigns that Windchimes worked on post becoming AOR for Kaya was the âDesigner Skinâ campaign for summer skincare. It has met with great success and Windchimes engaged with over 170,000 skincare enthusiasts online for Kaya in a mere span of two months!
As a part of its social media duties, Windchimes has developed interesting social media tools for Kaya including groups on Orkut and Facebook on skincare, virals, videos (http://www.youtube.com/watch?v=YEYKv7fZ8Gg) and Facebook Applications (http://www.facebook.com/developers/apps.php?app_id=110376736184#/apps/application.php?id=110376736184).