East Arlington, TX (PressExposure) September 03, 2009 -- The burden is always going to be on your shoulders when it comes to making a sale. The more work a customer has to do in order to buy something the more likely it is they will end up just giving up and going somewhere else.
Just think about the occasions where you have been at a store and you do not know where anything is. You look around for a person to help you, but you just cannot find a salesperson. Now, how long are you really going to wait before you just get fed up and leave the place empty handed. Unless I have a strong commitment to that particular store, I will only search for a few minutes before I get tired of it all. I know there are other stores out there I can get better service at.
You need to approach every sale with this idea in mind. I find it hard to believe that you have no competition, which means they are always going to have someone else to go to if they really want to. You need to be sure they have no reason to bother even looking to begin with.
So what can you do?
Make sure that everything you do is designed around the idea of making things as simple and straightforward as possible to your customers. Some businesses are going to naturally need to do more in order to accomplish this than others.
If you sell a lot of larger, more items that are expensive or other long-term services that requires a person to spend a lot of time thinking about, try to get all of the needed information to your customers quickly.
Get some pocket folder printing done so that you can conveniently hand them all the information they will need in a single folder. With something like this as soon as they start asking you question you can pull out a folder filled with all the answers they will need and hand it right to them. Tell them to take it home and look through it, and if they need to know anything else, you have a business card already in the folder.
This is a lot of convenience you can give them for the cost of pocket folder printing. You have taken all of the burden off them for finding information and made sure they have to go to the smallest amount of effort possible. Your customers will notice this, too, which will also help your image.
The more helpful a company is and the easier the process of buying something is the more comfortable a person is going to feel going back to that store. You need to be sure that you are making things as comfortable as you can for every customer that comes into your store. A lot of it is a matter of thinking ahead. That is why I would suggest you sit down and start asking yourself how you can improve your customer's shopping experience.