Lenexa, KS (PressExposure) March 30, 2011 -- Keywest Technology enterprise partner Verrex Corp., a global design-build integrator and managed services provider of conferencing, collaboration and presentation technologies, has won Gold in the Apex Award Business category at the Digital Signage Expo 2011 for an innovative digital display project for The Nielsen Company.
Verrex, the lead integrator for AV and conferencing systems at The Nielsen Company's corporate office in Wilton, CT, was recognized with the honor for its three-zone digital signage installation. The installation included a pair of Keywest Technology MediaZone digital signage players and software, a 25-tile Christie MicroTileTM video wall and digital signage content from Arsenal Media.
"We are extremely pleased that our enterprise partner Verrex Corp. has been honored with Gold in the Apex Awards," said Keywest Technology president Nick Nichols. "The Nielsen Company installation is a remarkable example of innovation and the appeal of digital signage."
The Nielsen Company is a leading global provider of information and analytics around what consumers watch and buy. The three-zone digital system honored with the Apex Award is located in The Nielsen Company's corporate lobby.
When The Nielsen Company wanted to add fresh, attention-demanding messaging to the lobby of its new corporate headquarters in Wilton, CT, Keywest Technology enterprise partner Verrex Corp., knew just what to suggest: a three-zone digital signage installation leveraging some of the hottest display and digital signage management technology available.
The most conspicuous display among the three zones is an interactive 25-tile Christie MicroTileTM video wall. Passersby can interact with digital signage content displayed on the wall with a simple touch thanks to an infrared motion detector and laser camera.
Another zone features a prominent display of six plasma screens under the control of Keywest Technology MediaZone controllers and software. In the third zone, an LCD-based digital sign near the reception desk greets visitors.
The annual Apex Awards, held during Digital Signage Expo, honors innovation in the development and deployment of technology in the global DOOH (digital-out-of-home) industry. Winners were chosen by an independent panel of five industry journalists.