Kimberly-Clark Lever Upgrades Fast-Growing Diaper Pant Segment With Launch of New Huggies Wonder-Pants

Pune, India (PressExposure) February 26, 2013 -- Kimberly-Clark Lever, today announced the launch of Huggies Wonder-Pants, an ultra-soft diaper-pant developed to protect a baby's delicate skin. Huggies Wonder-pants is an all-in-one clinically proven* solution for parents, who are increasingly seeking the best for their babies.

"Kimberly-Clark is at the forefront of product innovation for every category in which we operate, and Huggies Wonder-Pants is no exception," said Prakash Iyer, Managing Director, Kimberly-Clark Lever. "As consumers increasingly adopt the practice of using diapering solutions, we continue to put all efforts behind understanding the consumer's needs better. Huggies Wonder-Pants is a superior product in its category that is designed to meet the evolving needs of Indian parents," added Iyer.

"Consumers today are looking for baby diapering solutions that go beyond the basic benefits of dryness and go the extra mile to incorporate value-adding features such as softness and caring for their baby's delicate skin. We are proud to launch Huggies Wonder-Pants to fulfill this need," said Amrit Patil, Head, Sales and Marketing, Kimberly-Clark Lever. "Over and above delivering superior protection and convenience, Huggies Wonder-Pants are clinically proven* to prevent diaper rash, giving babies the freedom to happily explore their new worlds."

The new Huggies Wonder-Pants features a soft-hug design with cottony soft material and waistband. Additionally, it has an innovative blue speed-dry layer that prevents leakages, to keep the baby dry and happy.

As per Nielsen reports, the diaper category in India is at Rs 1200 crore, and growing at a rate of approximately 30 percent per year. The diaper-pants segment is leading the growth in this category.

Huggies Wonder-Pants are available in stores across India starting today.

About Kimberly-Clark Lever Pvt. Ltd
Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people - nearly a quarter of the world's population - trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. (www.kimberly-clark.com). In India, Kimberly-Clark has a 50:50 joint venture with Hindustan Unilever.

For further details please contact:
Media contacts
Vaishnavi Ramakrishnan
Edelman India
+91 7738015770
Vaishnavi.ramakrishnan@edelman.com

*Highly breathable diapers were found to be more effective in preventing diaper rash than non-breathable diapers, based on a study done in US - (Akin et al Pediatric Dermatology - 2001). Huggies Wonder Pants have the breathability features which were tested in the diapers in the clinical trials.

About Edelman

About Kimberly-Clark Lever Pvt. Ltd
Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people - nearly a quarter of the world's population - trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. (www.kimberly-clark.com). In India, Kimberly-Clark has a 50:50 joint venture with Hindustan Unilever.

Press Release Source: http://PressExposure.com/PR/Edelman.html

Press Release Submitted On: February 26, 2013 at 7:29 am
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