Cape Town, South Africa (PressExposure) October 26, 2009 -- Efficient use of the Internet cuts company costs and boosts sales and profits. So using the right web marketing techniques and approach to internet communication is not negotiable. Having a product and not telling the world about it is like winking at a girl in the dark - only you know what you're doing! And today "telling the world" means effective Internet usage!
A three-day course will give you the navigational skills required for the Information Superhighway. You'll walk away with a Business Driver's Licence for the Internet, and the skills to put your business on the world map and to maximise its potential. You'll be transformed from an Internet strategy noob (Geek speak for newbie) to an authority on business Internet communication.
There are screeds of information available on the Internet, both paid and for free. Not all of it is accurate and the people in your organisation need to know which are the trusted resources, especially if they're collecting information your business relies on.
As anyone with an email address knows, the web can also be a sketchy, dangerous place. You need a streetwise guide to protect you, your organisation and your information. The Conversion Advanced Business Drivers licence covers this essential part of any internet strategy.
The Internet is an invaluable educational tool too. The Conversion Learners and Business Drivers Licence for the Information Superhighway will give you the skills to educate yourself using the Internet.
"We'll teach you how to educate yourself and connect to the global village using the internet and its social networking tools. You can attend the public courses nationwide. Conversion also conducts customised courses at your business premises according to your schedule", says Conversion Online Business MD Nicholas Leck.
Leila Moonda of the BEE Institute clarifies the skills development benefits: "Companies that register black staff as delegates of the Internet Driver's Licence will be able to claim the expense as part of their BEE Skills Development spend. Further, the training is assessment based; Conversion issues successful delegates with a certificate, so the training is not subjected to the 15% cap on uncertified training."
"The driving idea behind Internet training is to increase global competitiveness in South Africa," says Leck. Leck's experience stretches from search marketing to software. He has extensive knowledge of online strategy having worked for Fortune 500 clients, in New York at LiveTechnology for five years, as well as at Dimension Data, he has a proven track record as an online business management consultant. Conversion Online Business teaches you how to optimise your company's Internet marketing to ensure you get maximum global publicity.
Guest speakers are Clicks2Cusomers (Clients: Walmart, Kalahari, Kulula), Cytrus (ADT, Europcar, Protea Hotels) and ClickThinking (Johnson & Johnson, &Beyond); world class training from seasoned professionals. Together we add long term value to your team from years of international experience.