Grantham, United Kingdom (PressExposure) May 27, 2011 -- Cricketworld.com and Kingfisher beer are pleased to announce a sponsorship agreement of the Cricket World Club Cricket MVP ratings (Most Valuable Club Player) for the 2011 season.
The Cricket World Club Cricket MVPs ratings, now in their third year, are published online on http://www.cricketworld.com, one of the leading cricket websites in the world, and will be known as the Kingfisher Beer Cricket World Club MVP Ratings.
Monthly prizes will be awarded to the player that tops the Kingfisher Cricket World Club MVPs Ratings in batting, bowling and overall, with an end of season opportunity to meet brand ambassador, Graeme Swann, King Beer''s lead Ambassador for 2011.
Following on from India''s ICC World Cup triumph in Mumbai, Kingfisher beer has strengthened its association with cricket in the UK by becoming a Test Match Ground partner for the England vs. India series due to start on Thursday 21st July at Lord''s Cricket Ground.
Kingfisher will secure prominent branding in Test Match Grounds as England take on the ICC World Cup Champions in 4 npower Test Matches, 1 NatWest International Twenty20 and 5 NatWest Series One Day Internationals.
The sponsorship comes as Kingfisher Beer Europe Ltd. looks to re-launch Kingfisher beer across western markets. As a truly authentic Indian beer Kingfisher has strong links with cricket and sport in other markets. The brand, owned by Indian entrepreneur Dr. Vijay Mallya, already sponsors Force India Formula One racing team as well as Indian Premier League team Royal Challengers Bangalore.
Laura Mitchell, Senior Brand Manager for Kingfisher Beer Europe, commenting on the partnership says;
"Kingfisher beer are delighted to have secured a position with the Test Match Grounds for India''s tour of England this summer. It is an exciting year for both Kingfisher beer and for English cricket. As an authentic Indian brand, to build our association with English cricket and our India heritage in such a way is fantastic and with India having just won the ICC World Cup and England retaining the Ashes, we''re looking forward to a great series."
Kingfisher is the World''s No.1 selling premium Indian lager. First brewed in Mylore in 1857, Kingfisher is a brand with over 150 years heritage. Kingfisher was first imported from Bangalore in to the UK in 1982 in the traditional large 650ml bottles. It rapidly gained a foothold in the fast expanding Indian Restaurant market and within three years, demand for the brand was so great that production had to be switched to England. Shepherd Neame, Britain''s oldest brewer, was selected to brew Kingfisher under licence and to the Indian specification at their brewery in Faversham, Kent.
· Winner of Monde Selection International Quality Award for bottle in 2010 and draught in 2011. This requires 3 consecutive years of being awarded either Gold or Grand Gold.
· No. 1 selling beer in India.
· No. 1 selling Indian beer in the World.
· Kingfisher is a brand of the United Breweries Group of Bangalore, India.
· A 4.8% ABV Premium Indian Lager, available in 330ml and 660ml non-returnable bottles and on draught in 30 litre and 50 litre kegs.