New Hampshire, Portsmouth (PressExposure) September 01, 2009 -- Kirk Communications (www.kirkcommunications.com) today announced that it has been retained by Treeno Software (www.treenosoftware.com) to build brand awareness and increase sales. Treeno Software initiated a search to find an agency that excelled at brand building and creating demand, and could demonstrate that its programs maximize marketing ROI. Kirk Communications was selected because of its skill at combining comprehensive public relations programs with cost-effective interactive marketing. In addition, the company offers advanced SEO that will enable Treeno Software to track marketing ROI.
"In looking for a partner to help build our business, it was relatively easy to find a good PR agency, SEO company or interactive marketing agency, but it wasn't until we found Kirk Communications that we found an agency that could successfully execute all these activities - and show us metrics and case studies to prove it," said Will Thibodeau, CMO, Treeno Software.
Treeno Software provides Enterprise Content Management (ECM) solutions in a highly competitive market. To differentiate Treeno Software from its competitors, Kirk Communications has reworked Treeno's website architecture to better communicate its value proposition and enhance lead capture. It will also use creative website design to improve branding by highlighting Treeno's corporate identity. In addition, Kirk Communications will use its proprietary, advanced SEO techniques to improve Treeno Software's organic search ranking and provide monthly SEO maintenance to ensure long-term success.
"We've been very successful at integrating SEO and PR," said Nate Tennant, principal, Kirk Communications. "Our in-depth keyword analysis and comprehensive keyword management program, as well as our search engine marketing, enables us to get consistently great results for our clients," Tennant said.
As a company that offers advanced technology, Treeno Software expertly evaluated Kirk Communication's website development expertise. "We were happy to discover that Kirk Communications could handle all of our custom web development needs and that the company is very creative as well - as their flash animation talent shows. Kirk Communications' CRM integration knowledge will make lead tracking and sales response much easier for our e-campaigns, pay-per-click marketing and all our demand creation activities," Thibodeau said.