Atlanta, GA (PressExposure) October 14, 2011 -- Secrets of Marketing Accounting Services Editor-in-Chief, Kirk Ward recently authored article "Does your prospect know what business you're in? Do you think they care?" will be published on the Cathy Stucker "Idea Lady" blog at http://IdeaLady.com on October 19, 2011. The Idea Lady Blog publishes articles that have been reviewed by leading professional blogger Cathy Stucker. The Idea Lady Blog is published weekly.
"Your prospect doesn't give a Snail's Hoot about you, or what business you are in. All they care about is getting their needs met," said Ward."Prospects do care about whether you can help them solve the problem of how to get a hole dug in our backyard where they want the new swimming pool to go. That hole is a need. The shovel you sell them is going to help us fill that need."
Ward believes that "Human's are a very selfish lot. We really don't care about great credentials (unless we need someone with that particular credential), and we certainly don't care about beautiful packaging (unless the packaging is one of our needs)" he said. "It's that way everywhere. Your customers are not coming to you for a thing. They are coming to you to have a need or a want filled."
A nationally published authority on tax law and accountancy marketing, Ward is Editor-in-Chief of "Secrets of Marketing Accounting Services," the leading online resource for small and growing accounting practitioners who desire a way to kick start their "Rainmaker" marketing. He is a retired accountant and former Enrolled Agent with over thirty years of auditing and accounting under his belt.
Ward's article was selected by Stucker for its down to earth commentary on the marketing of professional services, and for the clarity of thought. Ward is a frequent author and webinar host. He has written over thirty workbooks and manuals on small business management.
After passing the IRS's Special Enrollment Examination at his first sitting, Ward became the developer of the original "Enrolled Agent Review Course" published by Micro-Mash, now a division of Thompson-Reuters.
He has also written articles that have appeared in the Boston College Law Review, University of Pennsylvania Law Review, Rutgers Law Review and American Bankruptcy Law Journal, among others.
Ward teaches startup and growing accounting practitioners the basics of "Rainmaker Marketing" in his weekly webinars, which are available free through Secrets of Marketing Accounting Services (http://secrets-of-marketing-accounting-services.com)
Stucker connects online writers and marketers through her thrice-weekly newsletters from Blogger Linkup (http://BloggerLinkUp.com).
Practitioners who join or subscribe to Secrets of Marketing Accounting Services (http://secrets-of-marketing-accounting-services.com) are passionate about growing their practices and making an impact in their communities and beyond. Members include tax preparers, bookkeepers, unregulated accountants, Enrolled Agents and Certified Public Accountants.
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