London, United Kingdom (PressExposure) July 26, 2012 -- Knexus, the Cloud technology company specializing in Content Engagement Tools for leading brands, today announced the latest 'Dakar' version of its Content Exchange tool.
Content Exchange is a secure online destination where brands & their customers share video, images & other content. It helps brands improve staff, partner or customer engagement & learning.
The new Content Exchange (Dakar version) continues to focus on providing brands with a customizable destination for engaging users to improve communications and learning. The Dakar version features an all-new graphical user interface with a more crisp, visually appealing and intuitive way for users to access and share content. The extensive use of thumbnails, with highlighted content details (including whether content is video, documents or other formats), makes user navigation simple & fast. Each thumbnail takes you through to a page with a larger content viewing window and helpful choice of featured content.
Content Exchange is a popular choice for brands focusing on video but in the new version, the display has been improved for all types of content, including the ability to view documents in full view or download directly.
The user content upload has been revamped to allow bulk content uploads and video conversion on the fly. Knexus has suggested the improvements will save users time and therefore increase the popularity of this feature.
The newly updated Content Series remains a great way to go through a guided content journey, for example as part of an induction into a new role or as a step-by-step guide for customers undertaking a process for the first time. This allows companies to curate a content journey composed of videos or podcasts (or more traditional media such as PDF documents) for training or education purposes.
Whilst the front-end improvements capture the initial attention, Content Exchange also has a completely new Engagement Console. The console provides the admin interface and features some much simpler navigation and new time-saving features such as bulk content upload, plus drag & drop. Knexus Head of Client Experience, Sherlyn Lee explains 'our clients are focused on improving their customer engagement but have limited resources. By making the Engagement Console simple to use, clients can achieve more with fewer resources.'
The enhanced analytics in the Engagement Console allow closer tracking and measurement of customer engagement, including the ability for administrators to capture vital insights on customer behavior and create tailored reports. For example, the Learning and Development team supporting sales and marketing colleagues at a global technology company have been able to drive improved insights on the effectiveness of their learning content. They then use the Engagement Console to quickly swap out content to improve business performance.
Knexus customers get complimentary new versions of its tools every 8 weeks. This approach ensures Knexus customers keep pace with a rapidly evolving market & maintain their online competitive advantage.
To find out why Knexus has named its latest release 'Dakar' and how Knexus tools can help improve your content engagement performance, visit http://www.knexusgroup.com