London, UK United Kingdom (PressExposure) September 18, 2012 -- Knexus, the Cloud technology company specializing in Content Engagement Tools for leading brands, today announced the latest version of its Content Exchange tool, named 'Eilat'.
Content Exchange is a secure online place for sharing video, images and other content with customizable social interactions. Content Exchange enables smarter ways to communicate & educate staff, customers or partners.
Content Exchange is controlled by the Knexus Engagement Console - one secure place to manage all content, engagement, measurement and optimization. The interface has been designed with ease-of-use in mind, so that anyone - once given permission - can set up and manage a Content Exchange. Internal communications and learning staff supporting customer-focused teams find Content Exchange useful because it allows them to use their rich content (such as images, videos, or PDFs) to engage their employees online for marketing, education or communication purposes.
The new 'Eilat' version of Content Exchange contains multiple analytics upgrades - the company can accurately see which exact journeys the user has taken after they logged in - as well as other key analytic metrics, such as device statistics and geographical data.
Marketers can accurately track the performance of a piece of content, measure its effectiveness and then dynamically optimize it from the Engagement Console. This means that customer-focused teams have a greater degree of control over their content - no need to consult IT department or wrestle with an unwieldy CMS.
A useful aspect of Content Exchange is the 'Content Series' feature - in which companies can create guided journeys of mixed types of content. This improves engagement rates, as consumers or internal customers are more likely to respond positively to a diverse mix of content.
Knexus customers get complimentary new versions of its tools every 8 weeks. This approach ensures Knexus customers keep pace with a rapidly evolving market & maintain their online competitive advantage.
To find out why Knexus has named its latest release 'Eilat' and how Knexus tools can help improve your online customer engagement, visit http://www.knexusgroup.com