Bournemouth, United Kingdom (PressExposure) April 06, 2009 -- LV= insurance and investment group employees have successfully broken a Guinness World Record by collecting 952 used mobile phones in just one week and then donating them all to aid the Great Ormond Street children's charity.
The mobile phones were collected by 3,800 LV= employees across 28 LV= sites around the UK, and will be recycled or refurbished for re-use. All the money raised by recycling the mobile phones will go to the Great Ormond Street Children's Hospital 'Kiss It Better' Appeal. This national charity raises money to help children with cancer.
LV= also announced a further boost for the appeal as it stated that LV= will be matching pound for pound all of the money raised by the recycling or reuse of these the mobile phones.
The certificate confirming the achievements was gratefully received by LV= Group Chief Executive Mike Rogers on behalf of all the employees, and was presented by the Guinness World Records' Adjudicator Frank Chambers.
Mike Rogers, LV= Group Chief Executive, said: "This initiative has really captured the imagination of our employees. The spirit they have shown in rummaging around at home for all their old mobiles, to raise money for Great Ormond Street Children's Hospital, has been outstanding. One person alone brought in 15 old mobiles. Of course it's great to be a Guinness World Record holder, but it is far more rewarding to know that the efforts of our employees will significantly help Great Ormond Street's âKiss It Better' Appeal and make a difference to those children who need it most."
For further media information please contact: Lucy Pope Media Relations Manager Press Office LV= County Gates Bournemouth Dorset BH1 2NF United Kingdom 01202 502 204 http://www.lv.com