Laguna Beach, CA (PressExposure) August 13, 2009 -- Laguna Candles launched their newly designed and updated website today while simultaneously announcing their âLight the Way to a Cureâ campaign. âWeâre very proud of the way the site turned outâ, commented owner Sharie Hendricks. âItâs clean, contemporary and easy to navigateâ. As a way of showing support and love for the many friends and family members that have been affected by the ravages of cancer, Laguna Candles is eliminating all its candle inventory made from Paraffin wax and committing a portion of every sell to innovative research seeking a cure for cancer.
The companyâs owner reports that, âthis sort of commitment is huge for a small business like ours in these tough economic times, not only are we donating a portion of our profits but weâve also had to take a hard look at our own product line.â Hence, Laguna Candles has eliminated one quarter of their, already paid for, inventory that wasnât Soy wax or 100% Bees wax. âEvery Paraffin wax candle in our inventory must be properly disposed ofâ, added the inventory control manager.
"This is a positive shift for usâ, continued Sharie. Laguna Candles wants to make a positive impact and bring awareness to the fact that world-wide millions of households are still burning candles that contain Paraffin, an inexpensive sludge waste product of the petroleum industry that has been bleached and texturized with acrolyn, a known carcinogenic product. âOnce these types of candles are burned they release toxins such as benzene and toluene which are inhaled and can linger in areas where burnedâ comments marketing director Clarence Hendricks, âthese candles are as dangerous as to the lungs as second-hand smoke and itâs a non-renewable resource,â adds Clarence.
âLaguna Candles was founded on the concept of eco-friendly products and clean burning candles that would not harm the environment or the home. Based on the extensive research we did on things that could cause cancer, we realized that Paraffin candles with lead wicks were toxic to the environment. Soy and 100% Bees Wax candles were the only choice for us and we wanted to hold true to the concept of a green company as we establish our brand and become one of the premiere candle companiesâ, adds Sharie Hendricks.
Laguna Candles management expects their âLight The Way To A Cureâ campaign to generate some buzz and bring continued awareness to the devastating affect cancer has had on many families world-wide as well as the plight of our planet. âWe all need to start somewhere and do some small thing to help reduce our carbon footprint and promote a healthier environment in which to liveâ, added Sharie.
To find out more about the âLight The Way To A Cureâ campaign follow this link to a special section on our website; [http://lagunacandles.idalica.net/index.php?option=com_content&view=article&id=50&Itemid=53]
Headquartered in Laguna Beach, California, Laguna Candles is a premiere online retail store for Eco-friendly, Eco-Chic, Scented, Soy Candles and Home DÃ©cor items. For more information contact: Sharie Hendricks (email@example.com) Laguna Candles (www.lagunacandles.com) , Phone: 949-494-8186 Fax: 949-494-8110, Our mail address is: PO Box 594, Laguna Beach, CA 92651-0594