Toowong, Australia (PressExposure) June 18, 2013 -- Land Rover named 'Star Brand' with improvements across all nameplates Land Rover is one of the most improved brands in the UK in 6th place and entering the top ten list of manufacturers for the first time, according to data collated in the Vehicle Ownership Satisfaction Survey (VOSS).
Data from this survey is analysed by J.D Power and Associates in partnership with the definitive UK car buying guide; What Car? who together have named Land Rover as their 2013 'Star Brand'.
Land Rover has shown consistent steady improvement in the survey climbing to 6th place from 12th in 2012 and 14th place in 2011.
The Land Rover Discovery was the best performing nameplate for Land Rover up 29 places and coming top of its class for reliability. The Land Rover Freelander also showed improvement scoring particularly well in terms of ownership experience.
The study considered the opinions of over 16,000 UK car owners who rated 116 car models from 28 brands. Chas Hallett, What Car? Editor-in-Chief said: "Once again we have received a great response to this year's annual JD Power / What Car? survey. This clearly shows that car owners are eager to provide manufacturers with feedback on their experiences. It is fantastic to see a British car manufacturer perform so well.
Chas continued "Freelander owners noted improved dealer service and less onerous overheads. Meanwhile, the Discovery gave drivers a less taxing time, with 30% fewer faults reported; in fact, the SUV led its field for reliability."
Jeremy Hicks, Managing Director, Land Rover UK, said: "Land Rover has excelled in the results of this study and we are proud that our cars and dealer network have performed so well. We aim to offer customers outstanding products through an aggressive growth plan, made possible by sustainable investment in design, engineering and manufacturing here in Great Britain."