Bangkok, Thailand (PressExposure) November 30, -0001 -- Syndacast) Singaporean consumer attitudes and use of brands are being polled through an online questionnaire this August at [http://www.questionpro.com/akira/TakeSurvey?id=1296245].
The current economic climate presents consumer banks in Singapore with major challenges. The Euro RSCG Asia-Pacific Quarterly Financial Services Survey seeks to provide insight and analysis of consumers' attitudes and perceptions of the major players as they wrestle with brand and communications strategies.
In addition to consumer insights and needs, this research uses the proprietary Euro RSCG Brand MomentumÂ® methodology. It is a new tool for brand tracking and analysis, with its origins in political polling. Brand MomentumÂ® is a dynamic measure of a brand's perceived progress relative to its competition. Unlike the "rearview mirror" approach of conventional brand trackers, Brand MomentumÂ® Polling provides a sensitive read on perceived future direction. It is highly actionableâ¬âunlike conventional brand tracking â¬â and is particularly useful in tracking impact of integrated communications. Brand MomentumÂ® monitors a brand's total activity rather than the traditional approach of tracking by discipline or campaign.
The confidential survey which takes a few minutes to complete will provide the banking industry with the true views and opinions of consumers so they may create products and services that serve us all better. No personal details will be identified in the findings and responses will be strictly confidential as data from this research will be reported only in the aggregate.
Understanding that people are busy all those who complete the survey at will be entered into a draw to win one of 60 movie vouchers that can be used in any Golden Village cinema in Singapore.
Singaporean consumers can now take the survey at [http://www.questionpro.com/akira/TakeSurvey?id=1296245] and be a part of the lucky draw until 19 August 2009.