Nottingham, Nottinghamshire United Kingdom (PressExposure) April 10, 2011 -- BNI Assistant Director James Winsoar came up with the idea of a new email marketing widget whilst he was inviting visitors to visit the group of local business owners who meet to learn about each other's businesses and discuss ways they can recommend customers to each other using word of mouth marketing.
Winsoar experienced success at inviting businesses to the meeting he and his 23 colleagues attend each Friday lunchtime at the Risley pub, Derbyshire. Winsoar found out that by emailing local businesses a simple invite it was possible to attract more businesses to the meeting which helped his colleagues get more referrals as well as letting people know about the proven business generation system offered by BNI.
Winsoar also started contacting local businesses asking for one to one meetings to learn how they may be able to benefit each other. He sent out 50 emails which resulted in 26 meetings as well as invoiced business.
The manual process proved very effective but time-consuming, so Winsoar decided to hire an assistant to contact local companies by email to help market his business in the local area.
It occured to Winsoar however that it would be simpler and more sensible to have a programmer make a piece of software that could automate the process of researching local businesses, looking for their email addresses, and emailing them.
Three months of development has resulted in the Email Marketing Robot, a software application that mimicks the behaviour of a real human researcher - who you could be paying £8.50 per hour or higher for their services. However the Email Marketing Robot is unlike a human employee because it never grows tired, works continuously from 9am to 5pm without breaks (or whatever times you set it to run), continuously seeking out opportunities for you to do business and contacting up to 45 businesses each hour.
The Email Marketing Robot is simple to use. Just tap in in a list of categories (for example these could be the names of vacant BNI seats in your local chapter or core group), and then key in the names of local towns or cities you would like to focus on.
Each email that the Email Marketing Robot sends is personalised and in the case of Winsoar's BNI invites the robot automatically inserts the type of business and the area the business is located in the email so that the recipient believes the email has been written to them personally, which it has, by the Robot!
Winsoar has experienced a high degree of success with the Email Marketing Robot already with 7 visitors he invited turning up to the meeting last Friday and 15+ visitors confirmed for next week. Inventor, James Winsoar said, "I had to actually turn the software off because I was worried about too many people turning up and not having enough room for them at the venue!", when asked recently at the 2011 European Conference of BNI held in April at the Lowry Hotel, Manchester.
James Winsoar is looking for referrals to BNI Executive Directors who would like to trial using the software alongside conventional inviting techniques to assertain whether or not email marketing is an effective tool for growing a BNI chapter or core group.