Teddington, United Kingdom (PressExposure) March 01, 2009 -- Lanzarote, the easternmost island in the Canary Islands archipelago, is growing quickly as a quality affordable summer and winter travel destination. But Lanzarote's representation online, which is where most people now do their travel research, arguably remains lacking.
All Things Lanzarote, an innovative new online travel portal, is looking to change that. Not only will All Things Lanzarote open up this pristine island to a whole new set of travellers when it launches in late November, but it is also taking the opportunity to greatly improve on the online travel portal model that currently exists.
All Things Lanzarote intends to go beyond simply providing summary information of attractions and allowing visitors to make hotel and car rental bookings. The site will include those things, but will expand on them by featuring user-provided ratings and by really getting local businesses involved in promoting their services through the website.
Internet visitors to All Things Lanzarote will be able to book flights and car hire, as well as reviewing detailed listings of available accommodation ranging from hotels to private villas and apartments, places to go and things to do.. But they will also be able to go back to those pages later and rate and comment on the services so that future users will have a better idea of where to get the most for their money.
Website visitors to All Things Lanzarote will also be able to post comments and add new information to pages regarding the island's various hotels, holiday villas, restaurants and attractions.
Local business owners are also invited to get in on the action and make sure the pages regarding their services contain all the relevant information, as well as network with other business owners. On top of that, the site offers free feature advertising for local Lanzarote businesses during its first few months online. This is in addition to the classified listings of restaurants and businesses, which will remain free at all times.
All Things Lanzarote also intends to be very much a resource for local residents, and not just for foreign visitors. In addition to providing local news and useful information regarding services and events, All Things Lanzarote will essentially be a new social network for local residents.
Combining social network features with a traditional travel portal is indeed innovative, and will greatly benefit both travellers and local residents. The former will benefit from being able to get "insider tips" from Lanzarote's local residents, while the latter will be provided with a comprehensive directory of everything their island has to offer and a way to effectively promote those services to potential visitors.
All Things Lanzarote is taking a unique approach to the online travel portal by putting service first, not only to travellers, but also to the local community. It is a concept that could redefine the way we research travel destinations online.