Manchester, United Kingdom (PressExposure) December 12, 2008 -- After 3 years of working as an in house SEO Consultant, Wesley McDermott noticed a gap in the market for small business website promotion. With hard times upon us, thousands of small online businesses are expected to collapse. With that in mind he has launched a new low cost Search Engine Optimisation Consultancy in Greater Manchester, UK. Specialising in traffic generation and sales conversion, Wesley uses a variety of techniques for on and off page SEO which are proven to increase the online performance of small business websites.
Wesley first became aware of his thirst for search engine optimisation while still at college, where he studied business. Like any other student he was looking for a way to make an income while studying. "While all of my student friends were taking up part time jobs in retail outlets, supermarkets, and bars, I was making a pretty modest income online through affiliate marketing", said Wesley.
Within six months Wesley could boast a website portfolio consisting of more than 15 successful affiliate sites in a wide variety of niches such as golf, hair loss, fitness, health, bodybuilding, and more.
The majority of the traffic he obtained was down to excellent keyword research and the detailed search engine optimization of each site he owned, increasing the rankings considerably in search engines such as Google, Yahoo, and MSN.
After this successful stint as an affiliate marketer and the obvious gift he had for SEO, Wesley went onto work for one of the leading SEO companies in the UK... First Found. He worked here for more than three years and he worked with some big spending clients and global organizations while doing so.
The well paid work and big spending corporate clients were not were he wanted to be. He knew there was a market for smaller businesses needing the same type of expertise he was providing to the companies that had bottomless wallets. Their advertising budgets where tighter but their expectations were the same. He stated he loves the challenge and thrives off helping other people make successes of their online ventures. "One of the main reasons I'm setting up on my own is to provide success to the guys with lower budgets, so that they can compete with the big guys. It reminds me of when I was at college and I was running my own affiliate business on a shoestring budget", said Wesley.
It is Wesley's belief that search engine optimisation is not just about increasing search engine rankings. He believes that a successful SEO campaign should be based on another important aspect, and that's conversion. "Every website has a purpose, whether it be sales, signups, or to provide information. At the end of the day, they all need strategic approaches to provide the goals of which the site was set out to do in the first place", Wesley said. A site can get all the traffic in the world, but if it's not set up to convert then it really doesn't matter.
Wesley offers on page and off page optimisation for the search engines. He also provides a link building service that actually delivers inbound, relevant, one way and trusted links. He's based in Manchester and specialises in working with small to medium sized businesses.