Leading Advertisers in Australia Fuel Record Growth in the Digital Out-Of-Home Sector

Sydney, Australia (PressExposure) September 30, 2008 -- Inlink Media Pty Ltd (Inlink), Australia’s leader in implementing real time news and high impact advertising in lift and lobby spaces (digital office tower media), today confirmed the record expansion of its network nationwide. Industry leaders such as IBM, Microsoft, Telstra, Vodafone, Mercedes, Volkswagen, and Commonwealth Bank have fuelled Inlink’s 300 percent increase in revenue over the past twelve months. With the strategic placement of over 900 lift and lobby screens in almost 200 office towers, advertisers have the ability to capture the attention of their audience in a distraction-free environment.

For Inlink’s co-founder and managing director, Oliver Roydhouse, the company has reached a significant milestone. “The Inlink network has more than doubled in a year as a result of advertisers recognizing that office tower media delivers impressive results” he said.

“We are currently reaching over 1.3 million business professionals Australia-wide every month in lift and lobby areas. This makes the Inlink network the largest media channel of its kind in the country. This is a high recall and high frequency medium and we see this level of penetration continuing to grow for some time. In fact we are actively planning on reaching another milestone of screening news and advertising within 200 office towers this year,” Roydhouse outlined.

The Inlink digital office tower medium provides advertisers with access to a large national audience of affluent consumers and influential business decision makers working in premium office towers across Australia. Almost 90 percent of this audience were aware of the elevator displays and over 87 percent find the lift and lobby displays very informative¹.

“Interestingly we have had historically high levels of our audience members speaking to their colleagues about the news and advertising on the Inlink network. This proves that a distraction-free environment has the potential to pay off for advertisers and is a great endorsement of the sector,” concluded Roydhouse.

About Inlink Inlink (www.inlink.com.au) is a national media network that delivers real time news programming and high impact advertising to over 1.3 million unique business professionals every month. The strategic placement of over 900 digital displays in the lift and lobbies of close to 200 office towers across Australia allows Inlink’s advertisers to capture the attention of their audience in a distraction-free viewing environment. Inlink uses a strong formula of ‘captive audience points’ throughout large office towers, resulting in it being polled as one of the most effective advertising medium with an average ad recall of 78 percent² (elevator and lobby recall combined). With their headquarters in Melbourne, Inlink now has offices in Sydney and representatives in Brisbane, Perth and Adelaide.

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Press Release Submitted On: September 29, 2008 at 2:45 am
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