Edinburgh, United Kingdom (PressExposure) February 10, 2009 -- Edinburgh based pay-per-click specialist, Attacat announces that their latest qualified Google Advertising Professional is Hannah Gibson, who joined the firm in the summer after graduating from Robert Gordon University in Aberdeen with a publishing degree.
Tim Barlow, Attacat MD says, âHannah passed her Google advertising exam with a score of over 90% (pass mark 75%). Of course, this is the expected standard for all Attacat account managers so we werenât surprised about her high score!â
Hannah says, âIâve always been interested in advertising and online media. I was attracted to working with Attacat as they are in an exciting new industry and they provide the learning support to accelerate ahead. Publishing is increasingly migrating onto the Internet and I have the opportunity to be at the forefront of that under the guidance of one of Googleâs first authorised advertising professionals: Attacat MD, Tim Barlow.â
âI started on the Google Advertising Program from day 1 so that I could gain a better understanding of Google AdWords, managing client accounts, increasing click through rates and sales conversion rates. Itâs been a very intensive learning curve and I had to have a brain like a sponge to absorb all the new information, but I really enjoy it as we are always investigating new avenues.
âI am already managing two client accounts, working under the supervision of our senior account manager. One of these was a new venture from an established company. Although they used Google to set up the advertising, they had only managed to attract one customer to their site! Their business is now on a much more solid footing with around 60 sales a month coming from pay-per-click traffic. Iâve also built other new accounts on Google, for a client selling traditional toys and a bed & breakfast client, both of whom have seen a substantial increase in businessâ.
âItâs not unusual for us to nearly double sales on existing Google AdWords campaigns where the advertising spend is in the four figures. Thatâs especially true if the AdWords have been set up by the business owner, who has failed to produce any results. They have so many other things to deal with; they canât be expected to stay on top of their campaigns, continuously fine-tuning the way we do. Nor can they be expected to take on board the level of detail we do. Plus we have the agency tools to accelerate our performance. Itâs not surprising that we make a difference.â
âGiven the current economic climate, the only surprise is that more companies arenât reaching for professional expertise to drive sales up: after all, we do offer a no questions money-back guarantee on our fees. â
For further information, interviews, photos or comment please contact: Penny Haywood Calder at PHPR Ltd on Tel: +44131 669 5190 (Edinburgh, UK), Mobile +447850 657 714 or email: firstname.lastname@example.org
Edinburgh-based pay-per-click specialist, Attacat has specialised in Google AdWords since it was launched; with MD, Tim Barlow, having worked in the pay per click arena before AdWords was even created.
Attacat CEO, Tim Barlow is one of the first 100 Qualified Google Advertising Professional in the world, having signed up on the schemeâs launch in 2004 On average, Attacat clients see the sales derived from their SEA campaigns increase by 96% within the first two months (whilst sticking to specific return on investment targets).
Attacat is concerned about their clientâs bottom line â not theirs which is why at least once a day, Attacat advises a client to spend less.
Since 2005, all Attacat AdWords campaigns are managed by Qualified Google Advertising Professionals, Googleâs qualification for individual practitioners.
Google introduced a qualification for companies in 2006. Attacat already met the criteria (and still does) and again was one of the first to qualify.
All Attacat staff are Qualified Google Advertising Professionals, who have passed the exam and demonstrated competence by managing a minimum level of expenditure over a period of at least three months.
All Attacat account handlers undergo an intensive 3-month induction period.
Attacat supports continuing professional development by allocating 1/3 of their total man hours to training, research, experimentation and keeping up to date with industry trends.
Attacat is committed to being a low carbon company.