New York, NY (PressExposure) August 20, 2014 -- FOR IMMEDIATE RELEASE:
Level Group to Open First Retail Storefront
Prime Spring Street location selected to capitalize on recent Bowery growth
Level Group is nearly ready to open it's first ever retail storefront at 6 Spring Street, in the bustling neighborhood of Nolita. Renovations are almost complete with desks, computers and window displays going in right now. This will be Level Group's third location, providing a nice downtown complement to its Midtown headquarters and its Upper Manhattan branch office.
Despite various offers and opportunities over the years to open a street level presence, Level Group has previously resisted doing so in order to keep costs down and commission splits up for it's 160 brokers and agents. This time, however, the opportunity was simply too compelling to resist.
"Nolita and the Bowery are exploding right now, with lots of new development and condo prices topping $2,000 per square foot," said Larry Link, Level's President and Co-Principal Broker. "Opening our first store on Spring Street where it meets the Bowery puts us in a prime position to capitalize on the growth happening all around us."
Recently posted on Level's Instagram page and published on their home page at levelgroup.com, the window at 6 Spring Street has a large "coming soon" banner with the message "Great to meet ya, SoHoLita!" So what is SoHoLita?
"We wanted a message that was engaging and didn't take ourselves too seriously," said Link. "Real estate brokers have a long history of renaming neighborhoods for their own benefit, so we thought would help people remember the location if they got a chuckle from it. So far, it's been working well."
Image of Six Spring Storefront - bit.ly/1liaKHW (Great to meet ya SoHoLita)
PDF Version of Press Release - bit.ly/VGd6nL (Level Group to Open First Retail Storefront)