Toronto, Ontario Canada (PressExposure) May 29, 2012 -- LiQuid, a full-service marketing communications agency, and the Canadian Accredited Independent Schools (CAIS) have launched a cross-platform campaign promoting the CAIS Boarding Schools Brand. The campaign is designed to raise awareness about the unique Canadian boarding experience by integrating publicity, promotions, digital and grassroots outreach.
"The new identity is the result of a formalized brand and marketing strategy process undertaken by LiQuid that included input from boarding students, parents, staff and administration," said Patrick Doyle, Vice-President of LiQuid. "It captures the true brand essence of the engaging and highly-collaborative CAIS boarding experience."
A new website, boardingschools.ca, was built to share the excitement, real-life stories, and the benefits of attending Canada's top Boarding Schools. The brand initiative incorporates a new visual identity with a refreshed logo and the accompanying tagline "Experience More".
"Learning in a place where you live means MORE access to faculty, MORE time to develop life-long relationships with diverse and supportive friends, and MORE opportunity to figure out who they are and how to navigate in the world." said Anne-Marie Kee, Executive Director of CAIS, addressing the Economic Club of Canada on May 1st, 2012 to launch the Boarding Brand.
LiQuid is now in the process of implementing the fully-integrated 2-year marketing program, which includes nationwide PR, brand engagement, online contests, internal and external communications, and social media campaigns.
LiQuid's Sr. Account Director Lilit Hakobyan added: "We are excited about the opportunity to reach out to the local and international audience in innovative ways. Our marketing plan fills multiple online and offline channels with a stream of relevant and engaging content to ensure our messages are at their finger tips."
A month long "My Boarding Experience" contest for current students was just wrapped up. A series of media executions, trade shows, speaking events and advertising will continue throughout the campaign.