Kansas City, MO (PressExposure) April 15, 2009 -- LightThread LLC, a Kansas City based strategy, platform development, and social media services firm announced today that it has signed a 1-year partnership agreement, renewable for additional years, with Washington D.C.-based Impera Group LLC. Under the terms of the agreement LightThread will serve as a value-added provider for Impera Group's Market Generation Serviceâ¢. Market generation integrates B2B Marketing and Sales strategy and communications expertise, strong knowledge of industries and functional areas, a consultative and executive-focused approach, and Impera Group's proprietary sales resources to provide highly qualified sales opportunities to diverse companies with non-commoditized products or services. This allows Impera Group's clients to focus on building relationships and closing deals with prospects instead of the upfront marketing and sales process of finding potential new customers and directly generating demand.
"Our partnership with Impera Group provides a key part of the portfolio of services that will position us to be a comprehensive business solutions provider for firms of all sizes who need low-risk options to enhance their sales," said Simon Kuo, LightThread's Chief Executive Officer.
"We are pleased to reach this agreement with LightThread and we look forward to extending our relationship into other business to business services in the future," said David Carter, President, Impera Group.