Glasgow, Lanarkshire United Kingdom (PressExposure) April 11, 2011 -- Award winning agency Line Digital has adopted Inition's Magic Symbol technology to create a raft of new Augmented Reality services for its business clients.
Following a period of rapid development Augmented Reality (AR) has become an increasingly familiar feature on the commercial landscape as companies seek to provide users with a new level of interactivity by transposing digital information over a view of real world. Pointing to examples that have seen the technology flood into the mainstream market via brochures, advertisements and smart phone apps, Line Digital's executive team believes that the ability to deploy such applications will play a central role in the agency's continued growth.
"Augmented Reality is something we're keen to make work for our clients. As a technology it is maturing rapidly and as all the available evidence shows, there's real public appetite for applications that they can interact with in a richer, more engaging way," said Line Digital Managing Director Ross Laurie.
"Most crucial, however, is the value that AR can deliver to businesses. From creating truly immersive retail applications to driving footfall at trade and recruitment fairs, the range of potential uses companies can derive from this technology is virtually limitless."
Line Digital (http://www.line.uk.com) believes that the sense of fun and wonder inherent in Augmented Reality applications can help deliver business value in a range of exciting and unusual ways. From using installations at Trade Shows and Graduate events to generate traffic through to creating interactive office plans and venue guides, the technology is no longer the sole preserve of marketing departments and should be regarded as a tool suitable for deployment across the organisation.
The Magic Symbol ([http://www.magicsymbol.com/products.php]) partnership brings the market-leading AR technology together with Line Digital's proven business understanding. With access to the full range of Inition products, the leading Scottish agency is now equipped to create and deploy augmented applications via the web, in mobile apps or through physical shop floor installations.
"We're delighted to be working with Magic Symbol in such an exciting technology. Bringing digital communications closer to the real world is going to be one of the market's most compelling themes for the next few years, and the entire team is looking forward to meeting that challenge head on," said Laurie.