Houston, TX (PressExposure) February 08, 2012 -- It is not unheard of for internet marketing gurus and website owners to outsource link building efforts. This is partly due to the fact that link building is an art; it takes time and, for some, is not very interesting work. You obviously need great content and to have SEO as part of your online strategy; however, backlinking is one of the most important aspects of your page's rank. If it is not done properly, it can have disastrous effects on your page rank. If your site is not ranked high enough, it will not get the traffic that you desire, and thus, your business could suffer.
The following illustrates what you should look for when seeking link building service [http://www.wlmarketing.com/link-building-service.html]s:
Search engines have several ways of ranking your site, such as keyword density. One of the best means of ranking a site is by noting how many backlinks to your site are available online. Backlinks are viewed as votes to your site. The better the site that the link comes from, the better the quality of the link itself, meaning better results for your site. To appear as natural as possible to the search engines, you do want a few of the poorer backlinks just to even things out a bit, as this also helps.
The backlinks that are placed must have relevant anchor text. This is the keyword or keywords that are used to develop the type of relationship that you want to have with your visitors. If you sell crafting supplies, for instance, you might want to use the words "crafts" or "crafting supplies" as your anchor text. This way, when your potential customers search for this subject, they have a better chance of finding you in the search results. Any reputable link building service will ask you what you want used as your anchor text.
You also want to be sure that the company you choose only uses white-hat methods of search engine optimization. In other words, dofollow attributed links are the types of links you want to be connected to your site. If your links are dofollow, then the authority of the site that your backlinks have come from will be passed on to your site, thereby helping your page to rank higher, especially if the site linking to you is high-ranking itself.
Finally, the company you choose should be willing to provide you with a report of all of the backlinks that they have done for you and also to monitor them for you. This report will include site URLs, their page ranks, and whatever anchor text was placed at each link.