Woking, United Kingdom (PressExposure) March 07, 2012 -- Leading design and marketing company, Liven Creative have recently completed the 1st phase of work for epsys - an e-trading system for the hospitality industry.
Espys asked for Liven's help as they wanted to improve their design and marketing strategies in order to engage more effectively with prospective clients.
Liven began the project towards the end of last year with a senior management workshop. The workshop explored epsys as a company, their clients, target audiences and competitors. Following this Liven recommended that a showreel should be created to engage with prospective clients in an innovative manner, whilst a brochure should also be designed to provide further information.
The creation of the brochure allowed Liven to explore how they could effectively improve epsys's verbal communication to their market. A concise précis of what epsys actually is was sculpted along with content in the form of an effective introduction and descriptive literature about epsys, functionality, key benefits and how they can help an organisation's procurement, operations and finance divisions.
With the brochure content signed off the design team explored how they could improve the visual proposition for epsys. In terms of their existing identity, they weren't looking to change their graphical circle marks, so Liven embraced this pattern and used it alongside their log. They then combined the design with secondary colours to provide an own-able visual platform for epsys print and digital literature going forward. In addition Liven created a number of graphical images to reflect the different sectors epsys operates within and to highlight key points of interest within the brochure, including key facts and engaging 'did you know' copy.
With the brochure finished Liven then concentrated on the creation of an epsys showreel. New copy was written allowing the reel to be storyboarded before being built. At the end of the showreel, a small microsite was created providing further information on why a prospect would consider embracing epsys.
Both the brochure and showreel have been very well received by epsys and their target audiences. Today Liven continue to support epsys helping the company with all their marketing and communication activities.
Liven Creative is a Surrey design and marketing agency. We create stunning literature, effective brands, design and build websites and undertake media campaigns for a broad range of clients. Liven work with a range of clients including like epsys those within the ICT / Hospitality industry. If like epsys you are an SME looking to move to the next level of growth then please get in touch with Liven. Our team of talented designers, brand consultants and IT developers will ensure you have all the resources to meet your marketing and communication demands. To get in touch please either call Liven on: 01483 331250 or email: firstname.lastname@example.org