New Delhi, Delhi India (PressExposure) September 07, 2011 -- Bollywood veteran Karan Johar is the new face of Lloyd. The multi-talented actor/director/producer/TV host joined hands with the company in August 2011 and will be seen in all its promotions from now on.
"We could have got a pretty or a popular face as our brand ambassador, but we chose Karan Johar as he is a leading director and a perfectionist. He understands the importance of picture quality and life-like sound. Similarly, Lloyd is committed to enthralling its customers with best-in-class picture quality and life-like sound, thus making this partnership a dynamic combination in the market place. We are sure this relationship with Karan Johar will bring a lot of credibility to our brand,"says Mr. Nipun Singhal, President, Lloyd Electric & Engineering Ltd.
Karan Johar will be seen promoting Lloyd through a series of TVC's. The first of the succession of the campaign will kick-off with an array of advertising appearances, events, retail promotions and PR activities. This will be coupled with massive advertising and brand promotion nationally.
"Lloyd brand products appeal to me due to the passion involved in bringing world-class technology to India. It is a great privilege to be associated with a brand that believes in the magic of cinema. I believe in perfection when it comes to making my movies, which also is epitomised by Lloyd," says Karan Johar.
Lloyd is the new avatar of Fedders Lloyd, a pioneer in air-conditioning, and has been in the business for over 55 years. They are the most structured brand when it comes to air conditioners and presently offer a full range of products - air conditioners, LCD, LED televisions, clothes dryers, bread makers and garment steamers. The brand has touched the lives of millions of customers and is driven by the philosophy of innovation and customer centricity. Lloyd has invested significantly in research and development and customer service to offer consumers innovative products and a superlative experience.