Dubai, United Arab Emirates (PressExposure) March 10, 2010 -- Businesses and institutions in the Middle East are being urged to incorporate strategy into organisational behaviour and learn from the risk response strategies that enabled various regional entities to absorb the shock of the global economic downturn.
The response to the downturn was no different in the Middle East as organisations that opted for long-term sustainability over short-term profits showed remarkable agility to manage risk, according to renowned management scholars Dr. Robert Kaplan and Dr. David Norton.
"A clearly defined and measurable strategy map and perfect alignment between strategy and the organisation is what set apart successful, sustainable businesses from the rest during this downturn," said Dr. Norton, who has guided government departments and corporates such as Dubai Electricity & Water Authority, Qatar Telecommunications (Qtel) and the Ministry of Works in Bahrain in strategy execution.
Co-inventors of the Balanced Scorecard process, a path-breaking tool to measure and monitor strategy and its implementation across organisations, Dr Kaplan and Dr Norton will be back in Dubai this year to shed light on proven approaches in achieving strategic agility and managing risks. The two inspirational thinkers will share their observations with C-level executives at the 'Balanced Scorecard Forum 2010', to be held at the JW Marriott Hotel, Dubai, from the 27th of March to the 1st of April 2010.
"Senior executives are often found to spend less time managing risk than they do managing strategy. Risk management should be viewed as a third leg of shareholder value creation, with revenue growth and productivity as the two other legs," Dr Kaplan said.
The forum will also host Joey Fitts, Partner Lead, Information Worker Business Group, Microsoft Corporation and co-author of the new book 'Drive Business Performance: Enabling a Culture of Intelligent Execution', for the first time in the Middle East.
Strategy managers from the Ministry of Works in Bahrain, Dubai e-government, Qatar Telecom, Infosys Technologies, and Canadian Blood Services are also set to address the Forum. The Forum will also present case studies and workshops on aligning operations and processes to risk mitigation and provide extensive networking opportunities.
The forum is being supported by ADDIMA Consulting, Palladium Group and the Corporate L.I.F.E. Centre International (CLCI) of Canada.
For more information on the BSC Forum 2010 please visit http://www.iirme.com/bsc